Marketing Manager

Overview About AbbVie: AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas including immunology, oncology and neuroscience, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. Job Description The MAVYRET HCP Marketing Manager will actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support MAVYRET\'s HCP commercial objectives. The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence, CE, clinical development, medical affairs, medical and regulatory review, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels. This individual will also lead work with our multiple agencies and manage a large budget. Responsibilities Lead the development, optimization, and lifecycle management of core HCP promotional assets, including personal promotional materials including: ISAs, print materials, iRep emails and Suggestions Ensure seamless execution and pull-through of HCP brand strategy across all promotional touchpoints and adherence to compliance and regulatory standards, including shepherding new data through the Consistent with FDA-required Labeling (CFL) process. Partner with cross-functional stakeholders to elevate brand messaging and optimize promotional claims, ensuring alignment with approved labeling and maximizing impact where appropriate. Partner with training teams to ensure effective integration of HCP promotional tools into training programs, driving pull-through and field adoption of key marketing materials and tactics Collaborate with Digital Labs to enhance the efficiency and impact of rep-facing materials, and lead the identification and implementation of innovative approaches to leverage digital capabilities for improved field effectiveness Work with cross functional teams to generate and analyze HCP data/insights to continue to evolve and improve HCP segmentation and tactical execution Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of promotional materials Establish a highly effective collaborative working relationship with the C-Force sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies. Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives Qualifications Required: Bachelors Degree Marketing experience, specifically in strategy Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix Proven ability to lead and influence cross-functional teams, including timeline and budget management Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution Success working in a matrixed organization to drive alignment to brand objectives Experience leading or supporting strategic and tactical planning Strong written and interpersonal skills Preferred: Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners. Campaign experience (e.g., core message development or brand story work) Proven connectivity to field sales force; alignment to communications Ability to influence senior management Additional Information The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company\'s sole and absolute discretion unless and until paid and may be modified at the Company\'s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: #J-18808-Ljbffr