Director, CRM

Role Description

Ashley Digital is looking for a curious, analytically driven marketing leader to own and evolve the Ashley Furniture CRM program. The Director, Ashley CRM will be responsible for:

• Growing consumer revenue across a broad and complex product catalog.
• Developing lifecycle strategies across email, SMS, and lead capture.
• Navigating the operational realities of both corporate-owned and licensee store channels.
• Managing a high-volume program: over 1 billion email sends and 100 million SMS messages annually.
• Providing strategic leadership and operational precision.
• Building and shaping the CRM program.

This role carries real technical and operational ownership, including:

• Responsibility for the health and performance of the ESP platform (Zeta).
• Solving platform-level problems and driving technical execution.
• Partnering cross-functionally to build and maintain complex, multi-touchpoint journeys.

This role reports to the Senior Director, CRM and is part of a broader CRM organization spanning six brands.

Qualifications

• 6+ years of email and SMS marketing experience in eCommerce/DTC and retail environments.
• Proven track record managing and developing teams of 2 or more.
• Bachelor's degree preferred.

Requirements

• Hands-on experience with email development, including working knowledge of HTML for email.
• Proficiency with analytics platforms such as Looker.
• Familiarity with Zeta or comparable ESP platforms.
• Strong understanding of CAN-SPAM regulations and email industry best practices.
• Data-driven mindset with the ability to synthesize large datasets.
• Exceptional written and verbal communication skills.
• Thrives in fast-paced environments with the ability to manage multiple priorities.
• Self-motivated and comfortable working autonomously.
• Ability to travel to off-site meetings as business needs require.

Benefits

• Remote-first workplace (since 2016!).
• Competitive salary.
• Health, Vision & Dental Insurance.
• HSA company contributions.
• 401K with company match component.
• “Take what you need” PTO.
• Wellness benefits.
• WFH office and cell phone/internet stipend.
• A FREE MATTRESS plus an awesome Friends and Family discount!