Manager, Platform Growth/Product Marketing

Summary

Chobani is looking for a sharp, resourceful marketer to drive the day-to-day execution behind our most deliciously indulgent platforms—Creamer, Flip, and Creations. These are some of the most beloved products in our portfolio: fan favorites that people organically talk about, each at a different stage of growth and each presenting distinct strategic challenges. This is the colorful, imaginative side of Chobani, and the role demands creative energy to match. The right candidate brings a sharp point of view on execution and is eager to expand their strategic influence—translating strategy into concrete workstreams, coordinating cross-functional execution with precision, and developing the analytical rigor to shape where we go next.

Responsibilities

Portfolio Execution & Strategic Development:
-Manage day-to-day execution of platform strategy across Creamer, Flip, and Creations—translating roadmap priorities into specific project plans, briefs, and cross-functional asks with clear owners, timelines, and deliverables
-Develop strategic recommendations for the portfolio by synthesizing competitive intelligence, whitespace analysis, and market trends—bringing recommendations to the Director for refinement and alignment
-Manage product lifecycle milestones from development through discontinuation, flagging risks and dependencies proactively

Innovation & Product Development:
-Drive execution of innovation initiatives by coordinating cross-functional inputs and ensuring projects move from concept through launch without losing strategic intent, working within New Product Development (NPD) Team-led timelines and processes
-Provide strategic inputs for R&D briefs—including business rationale, competitive context, and consumer insights—to ensure innovation aligns with platform strategy

Channel Strategy & Go-to-Market Execution:
-Drive go-to-market execution for product launches, coordinating across creative, shopper marketing, and commercial teams to ensure flawless delivery
-Ensure alignment across pack, positioning, pricing, and promotion for each launch, escalating gaps early
-Ensure product positioning and messaging comes to life as strategically intended, tailored to specific customer segments and channels
-Own platform toolkits for key calendar touchpoints: positioning, messages, claims, photography guidelines—ensuring they are current, accurate, and actionable for cross-functional teams
-Manage availability and accuracy of evergreen brand assets; run quarterly photoshoot logistics including shot lists, briefs, and post-production tracking

Performance & Analytics:
-Partner with team members who build recurring performance reports to elevate the analytical output—coaching on how to move from “what happened” to “so what” and “now what”
-Ensure the team is prioritizing the right data cuts and performance indicators, connecting reporting cadences to the questions that matter most for the business
-Synthesize performance data into strategic narratives that inform portfolio decisions and shape future innovation and activation priorities
-Prepare materials for regular business reviews with senior leadership, translating data into clear recommendations
-Coach and develop junior team members on analytical rigor, prioritization, and translating data into insight

Cross-Functional Coordination:
-Serve as the connective tissue for the Indulgent platforms, coordinating across Product Development, R&D, Creative, Shopper Marketing, and Commercial to keep execution on track
-Build strong working relationships across the organization to facilitate execution and information flow

Sales Enablement:
-Gather consumer and product insights to help the Commercialization team develop tools and resources—including sales decks, training materials, competitive intelligence, and product education—that ensure field teams are equipped to effectively sell and position products

Consumer & Market Intelligence:
-Monitor competitive landscape, consumer trends, and category dynamics, synthesizing findings into actionable briefs that inform platform strategy
-Partner with Consumer Insights to deepen consumer understanding—demographics, segments, motivations, drivers, and barriers—building an audience-first foundation for growth
-Stay close to what turns consumers who try us into fans, and ideate ways to accelerate that connection—whether through product innovation or marketing activation

Requirements

Required:

• 4+ years of experience in product growth, brand management, or product marketing
• 2+ years of experience in CPG or Food & Beverage
• Strong analytical capabilities with experience using data to inform decisions and the ability to coach others on drawing actionable insight from analysis
• Excellent project management skills with a track record of running complex, multi-workstream initiatives on time and on brief
• Strong communication and presentation skills, with the ability to synthesize complex information into clear, compelling narratives
• Demonstrated ability to work effectively across functions, building relationships and driving alignment
• A self-starter who drives execution with precision while actively developing strategic thinking and point-of-view formation

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

The salary range for this full-time position is $94,000.00 - $147,950.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.