Marketing Director

Job Description

Job Description

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.

Lead Marketing Strategy

• Develop marketing strategies based on each client’s goals, audience, budget, and growth opportunities
• Turn business objectives into clear campaign plans, timelines, and performance goals
• Connect marketing activity to qualified leads, sales, revenue, and return on investment
• Present strategies, results, and recommendations directly to clients

Oversee Digital Campaigns

Plan, manage, and improve campaigns across channels such as:

• Google Ads and Microsoft Advertising
• Meta, LinkedIn, and other social platforms
• Email marketing and automation
• Display and remarketing
• Organic search and content marketing
• Video and emerging digital platforms

Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.

Direct SEO /AEO

Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:

• Technical SEO
• Keyword and search-intent research
• Content strategy
• Structured data and schema
• Local SEO
• Internal linking and site structure
• Core Web Vitals
• AI-search visibility and citation readiness

Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.

Guide Websites, Landing Pages, and CRO

Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:

• User experience and navigation
• Content and messaging
• Calls to action
• Forms and lead-capture processes
• HubSpot workflows
• Mobile usability
• Page speed
• SEO and AEO
• Conversion optimization

Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.

Measure Performance

Set practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.

Use AI and Agents

Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:

• Audience and competitive research
• Campaign planning and optimization
• SEO, AEO, and content strategy
• Data analysis and reporting
• Website and landing-page improvements
• Marketing automation
• Internal processes and quality assurance

Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.

Lead the Team

• Lead, mentor, and support members of the marketing team
• Set clear priorities, responsibilities, and expectations
• Review strategies, campaigns, reports, and deliverables
• Help team members improve their marketing, communication, and AI skills
• Identify opportunities to improve processes, training, and technology
• Work closely with account management, design, development, content, sales, and agency leadership

What We’re Looking For

• At least five years of professional digital marketing experience
• At least three years of agency or multi-client experience
• Previous experience managing or mentoring marketing professionals
• Experience planning campaigns across multiple digital platforms
• Strong knowledge of SEO and emerging AEO practices
• Experience with websites, landing pages, CRO, and analytics
• Experience using AI tools or agents to improve workflows or client outcomes
• Experience with WordPress or a similar CMS
• Proficiency with GA4, GSC, Ads, and reporting tools
• HubSpot proficiency, including forms, workflows, CRM data, and lead-generation processes
• Familiarity with paid social, email marketing, CRM systems, and marketing automation
• Experience developing strategies, budgets, forecasts, and reports
• Strong written, verbal, presentation, and client-management skills
• The ability to manage multiple clients, campaigns, projects, and deadlines
• Strong judgment, curiosity, organization, and attention to detail
• Mac proficiency

A bachelor’s degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.

Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.

What You Can Expect From Us

• A fair and competitive salary / benefit package based on experience
• Encouraging co-leadership driven by accumulative results for clients
• A collaborative, fast-paced, non-corporate agency environment
• Work-from-home flexibility as part of a in-office/hybrid schedule
• 18 days of PTO and paid holidays