Product Marketing Manager

Job Overview Product Marketing Manager (Science Portfolio) owns go‑to‑market strategy for Science products and supports major launches across our portfolio. Working closely with Senior PMMs, Product Management, Sales, Customer Success, and Growth & Demand Generation, this role develops and executes go‑to‑market (GTM) plans; builds compelling positioning, pricing, and bundling strategies; and drives sales enablement and customer communications. This is a great fit for a collaborative, detail‑oriented marketer who balances strategy with hands‑on execution and can translate product features and research into meaningful benefits for educators and students. Responsibilities Product Positioning & Messaging Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research. Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications. Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy. Competitive & Market Intelligence Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space. Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs, then share actionable findings or recommendations with stakeholders. Build and maintain the competitive matrix and landscape analysis resources. Sales Enablement Create and maintain enablement tools (messaging guides, pitch decks, demo scripts, playbooks, one‑pagers, battlecards, FAQs). Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness. Upload and maintain Product Marketing assets in Highspot and support internal training sessions. Go‑to‑Market Strategy Define and lead the annual product marketing plan for assigned products or portfolio. Develop GTM plans and support ongoing customer communications (IPNs, Pendo announcements, emails) in partnership with Growth & Demand. Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience. Track performance via dashboards/reports and communicate impact on bookings, revenue, acquisition, and retention. Campaign Development Support and partner with Growth & Demand to plan and execute campaigns. Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics. Cross‑Functional Collaboration Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing. Participate in regular planning and share‑outs to keep teams aligned on priorities, timelines, and launch readiness. Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales. Requirements BA/BS in marketing, business, communications, or related experience. 3–5+ years in product marketing, marketing, or product management (K‑12 education technology, literacy, STEM experience highly preferred). Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions. Strong written and verbal communication; ability to translate complex product and research data into clear, audience‑focused messaging. Highly organized and detail‑oriented with strong project management skills; comfortable in fast‑paced environments. Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools). Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history). We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member. #J-18808-Ljbffr Cambium Learning Group