Associate Director, Program Management

Associate Director, Program ManagementWe are seeking an Associate Director, Program Management to join our team! This role will be responsible for end-to-end project and campaign management of CRM and email marketing initiatives that improve our clients' relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content.The Associate Director, Program Management position leads small to medium size engagements with growing complexity for a client, or portfolio of projects across multiple clients. You will be deeply involved in both strategic planning and day-to-day execution, coordinating across teams and stakeholders to ensure that CRM and email campaigns are delivered flawlessly while optimizing for performance and business impact and actively contributing to campaign development, QA, testing, and performance optimization.ResponsibilitiesEnd-to-end project management of CRM and email marketing initiatives, including requirements gathering, cross-team prioritization, timeline management, and ensuring on-time, in-scope delivery.Coordinate requirements across teams to ensure a clear campaign vision for teams to execute on.Lead the strategic and creative development, QA, testing, and deployment of email campaigns including driving segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion.Conduct A/B and multivariate testing, analyze results, and implement optimization strategies.Monitor campaign performance metrics (open rates, CTR, conversions, deliverability) and deliver actionable insights.Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness.Collaborate closely with creative, analytics, and tech teams to translate marketing goals into compelling email experiences.QualificationsProject management experience including in a digital or marketing agency.Demonstrated experience working with marketing, product, data & analytics teams, along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more.Demonstrated experience in end-to-end management of medium-sized, complex CRM and digital programs for a client or multiple clients.Demonstrated expertise in email development methodologies and best practices.Experience with a distributed delivery model, leading diverse teams, and collaborating in a multi-cultural environment for end-to-end engagements.Effective systems thinking skills and ability to identify interconnectivity across multiple streams of work.Demonstrated experience navigating a large organization, showcasing the ability to influence with storytelling and data.Effective leadership, analytical skills, and negotiation skills.Effective conflict resolution skills.Additional InformationThe Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.