Digital Marketing Specialist

Digital Marketing Specialist (Contract)Robert Half is actively partnering with an Austin-based client to identify a Digital Marketing Specialist (contract). In this role, you will help grow brand awareness, engagement, and customer acquisition through compelling content and storytelling. This role combines content creation, audience research, social media strategy, and performance analysis to drive measurable marketing results. This role is hybrid in Austin, Tx.Key Responsibilities:Research customer behaviors, preferences, and feedback to identify content opportunities and audience insights.Develop and create engaging social media content, with a strong focus on short-form video.Manage content from concept through creation, publishing, and optimization.Execute and test campaigns across social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X.Analyze content performance and campaign results to identify trends and improve future creative efforts.Collaborate with marketing, product, and creative teams to develop messaging, campaigns, and customer-focused initiatives.Monitor industry trends, competitor activity, and emerging social media best practices.Share audience insights and content learnings to support broader marketing and business objectives.