Associate Director, Advanced Analytics

Job Summary Searching for a highly motivated individual to elevate and maintain our marketing analytics offering within the Advanced Analytics team at HorizonMedia to serve our fast-growing client base. Responsibilities Manage and mentor a growing and diverse team Create and elevate current analytics methodology, build a replicable statistical framework to rollout across multiple clients Develop, train, productionalize new models to be used for media optimization and driving client business Work closely with clients and account teams to assess business and marketing challenges, discuss the possible solutions, and execute a plan Oversee team modeling outputs and inputs, working with Business Intelligence and Data Engineering team to assure data processes are automated and efficient Build marketing mix models, diminishing returns analysis and campaign test design to assess and inform client return on media investment Spearhead new analytical initiatives to drive actionable insights for our clients Role will report directly to the VP, Advanced Analytics Requirements Bachelor’s degree in a mathematical or quantitative discipline (Statistics, Business Analytics, etc.), marketing or media also acceptable (Master’s preferred) 5+ years of experience in data & analytical functions in an agency/ consulting environment with at least two years of team management experience Proficiency with statistical analysis tools such as Python and R, as well as database (SQL) and regression modeling Experience with data visualization tools (Tableau preferred) and data storytelling using dashboards or ppt presentations required Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms Ability to both get the hands dirty with data and communicate with clients on their business questions Familiarity of changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), SEM Managing 2-3 junior analytics members Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously Ability to be client facing and translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot. Creative thinker that is willing to challenge the norm to improve analytic processes Salary $155,000.00 - $170,000.00 Equal Opportunity Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr