Marketing Manager

Job Title: Marketing Manager Location: Hybrid / Remote Department: Sales Reports To: CEO Role Summary The Marketing Manager will own and execute the U.S. marketing strategy from the ground up. This role is ideal for a data-driven, creative marketer with experience introducing technical products to new markets. You will work cross-functionally with sales, product, leadership, and external partners to position the brand, educate the market, and drive measurable pipeline growth. Key Responsibilities Brand Positioning & Messaging Define and refine the U.S. brand positioning, value proposition, and messaging framework Translate complex robotic and technical capabilities into clear, compelling customer benefits Ensure consistent messaging across all marketing channels, sales materials, and customer touchpoints Develop competitive differentiation and market-entry narratives Audience & Market Research Identify and prioritize key customer segments, buyer personas, and decision-makers Conduct market, competitor, and pricing research to inform strategy Gather insights from sales teams, customers, and partners to refine go-to-market plans Monitor U.S. market trends in robotics, automation, and adjacent industries Digital Presence Optimization Own the company website and landing pages, optimizing for clarity, conversion, and SEO Improve digital discoverability through organic search, paid media, and content syndication Implement analytics and dashboards to track traffic, conversions, and engagement Ensure the digital experience aligns with brand positioning and buyer expectations Content Strategy & Thought Leadership Develop and execute a content strategy across blogs, whitepapers, case studies, videos, and webinars Position the company as a thought leader in robotics, automation, and innovation Collaborate with engineering and product teams to translate expertise into market-facing content Support sales enablement with customer-facing collateral and technical storytelling Social Media Growth & Engagement Build and manage a social media strategy focused on brand awareness and engagement Grow U.S.-based audiences across LinkedIn, YouTube, and other relevant platforms Create and curate content that highlights use cases, customer success, and innovation Track performance and adjust strategy based on engagement and lead impact Paid Advertising & Performance Marketing Plan and manage paid campaigns across search, social, and industry platforms Own budget allocation, performance tracking, and ROI optimization Align paid campaigns with sales goals, trade shows, and product launches Continuously test messaging, creatives, and audiences to improve results Public Relations & Media Outreach Build relationships with U.S. media, industry analysts, and influencers Manage PR initiatives including press releases, product announcements, and interviews Secure earned media coverage in relevant trade and business publications Support executive visibility through speaking opportunities and contributed content Customer Experience & Retention Partner with sales and customer success to ensure a cohesive customer journey Develop onboarding, education, and retention-focused marketing programs Collect customer feedback and success stories to support advocacy and upsell Support account-based marketing initiatives for strategic customers Trade Show Mapping & Participation Identify and prioritize relevant U.S. trade shows, conferences, and industry events Own trade show planning, messaging, booth strategy, and promotional campaigns Coordinate pre-event, onsite, and post-event marketing efforts with sales Measure event ROI and continuously refine the event strategy Qualifications & Experience 5 years of B2B marketing experience, ideally in robotics, automation, industrial tech, or SaaS Experience launching or scaling brands in new or international markets (U.S. market experience preferred) Strong understanding of digital marketing, content strategy, and demand generation Proven ability to translate technical products into compelling value propositions Experience supporting long sales cycles and enterprise or industrial buyers Comfortable working in a fast-paced, build-from-scratch environment Skills & Attributes Strategic thinker with a hands-on execution mindset Strong written and verbal communication skills Data-driven with experience using marketing analytics tools Highly organized with strong project management abilities Collaborative and comfortable working cross-functionally Willingness to travel for trade shows and customer events What Success Looks Like Clear and compelling brand presence in the U.S. market Consistent pipeline contribution from marketing initiatives Growing brand awareness and thought leadership visibility Strong alignment between marketing, sales, and product teams Measurable ROI from digital, paid, and event marketing efforts #J-18808-Ljbffr IN2U