Marketing Manager

HD Hyundai Robotics

Job Title: Marketing Manager

Location: Hybrid / Remote

Department: Sales

Reports To: CEO

Role Summary

The Marketing Manager will own and execute the U.S. marketing strategy from the ground up.

This role is ideal for a data-driven, creative marketer with experience introducing technical

products to new markets. You will work cross-functionally with sales, product, leadership, and

external partners to position the brand, educate the market, and drive measurable pipeline

growth.

Key Responsibilities

Brand Positioning & Messaging

• Define and refine the U.S. brand positioning, value proposition, and messaging
• framework
• Translate complex robotic and technical capabilities into clear, compelling customer
• benefits
• Ensure consistent messaging across all marketing channels, sales materials, and customer
• touchpoints
• Develop competitive differentiation and market-entry narratives

Audience & Market Research

• Identify and prioritize key customer segments, buyer personas, and decision-makers
• Conduct market, competitor, and pricing research to inform strategy
• Gather insights from sales teams, customers, and partners to refine go-to-market plans
• Monitor U.S. market trends in robotics, automation, and adjacent industries

Digital Presence Optimization

• Own the company website and landing pages, optimizing for clarity, conversion, and SEO
• Improve digital discoverability through organic search, paid media, and content syndication
• Implement analytics and dashboards to track traffic, conversions, and engagement
• Ensure the digital experience aligns with brand positioning and buyer expectations

Content Strategy & Thought Leadership

• Develop and execute a content strategy across blogs, whitepapers, case studies, videos, and webinars
• Position the company as a thought leader in robotics, automation, and innovation
• Collaborate with engineering and product teams to translate expertise into market-facing content
• Support sales enablement with customer-facing collateral and technical storytelling

Social Media Growth & Engagement

• Build and manage a social media strategy focused on brand awareness and engagement
• Grow U.S.-based audiences across LinkedIn, YouTube, and other relevant platforms
• Create and curate content that highlights use cases, customer success, and innovation
• Track performance and adjust strategy based on engagement and lead impact

Paid Advertising & Performance Marketing

• Plan and manage paid campaigns across search, social, and industry platforms
• Own budget allocation, performance tracking, and ROI optimization
• Align paid campaigns with sales goals, trade shows, and product launches
• Continuously test messaging, creatives, and audiences to improve results

Public Relations & Media Outreach

• Build relationships with U.S. media, industry analysts, and influencers
• Manage PR initiatives including press releases, product announcements, and interviews
• Secure earned media coverage in relevant trade and business publications
• Support executive visibility through speaking opportunities and contributed content

Customer Experience & Retention

• Partner with sales and customer success to ensure a cohesive customer journey
• Develop onboarding, education, and retention-focused marketing programs
• Collect customer feedback and success stories to support advocacy and upsell
• Support account-based marketing initiatives for strategic customers

Trade Show Mapping & Participation

• Identify and prioritize relevant U.S. trade shows, conferences, and industry events
• Own trade show planning, messaging, booth strategy, and promotional campaigns
• Coordinate pre-event, onsite, and post-event marketing efforts with sales
• Measure event ROI and continuously refine the event strategy

Qualifications & Experience

• 5+ years of B2B marketing experience, ideally in robotics, automation, industrial tech, or SaaS
• Experience launching or scaling brands in new or international markets (U.S. market experience preferred)
• Strong understanding of digital marketing, content strategy, and demand generation
• Proven ability to translate technical products into compelling value propositions
• Experience supporting long sales cycles and enterprise or industrial buyers
• Comfortable working in a fast-paced, build-from-scratch environment

Skills & Attributes

• Strategic thinker with a hands-on execution mindset
• Strong written and verbal communication skills
• Data-driven with experience using marketing analytics tools
• Highly organized with strong project management abilities
• Collaborative and comfortable working cross-functionally
• Willingness to travel for trade shows and customer events

What Success Looks Like

• Clear and compelling brand presence in the U.S. market
• Consistent pipeline contribution from marketing initiatives
• Growing brand awareness and thought leadership visibility
• Strong alignment between marketing, sales, and product teams
• Measurable ROI from digital, paid, and event marketing efforts