Digital Marketing Analyst

Marketing Analyst

Fusion HCR is looking for a dynamic marketing analyst who is looking to grow their career! This role will become a Website Customer Experience Data Analyst who will work on Digital Technology. This position will manage and be responsible for the administration, governance, and optimization of our tag management solution. This role is crucial in helping us understand user behavior, optimize the user experience, maximize the performance of our web properties and digital marketing campaigns.

This role involves working closely with marketing, UX/UI design, and development teams to optimize user experience, increase engagement, and drive conversions.

Responsibilities:

• Partner with marketing, IT, business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of website performance and campaigns.
• Manage and administer tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
• Manage TMS governance and standards by troubleshooting tag issues and collaborating with cross-functional teams to support business intelligence and marketing initiatives.
• Leverage observability platforms to monitor application performance, analyze user behavior, and extract actionable insights that drive optimization of digital experiences, system reliability, and operational efficiency.
• Design and build solutions to empower stakeholders to self-serve analytical needs.
• Ensure compliance with privacy regulations (e.g., GDPR, CCPA) through proper tag governance and consent management.
• Manage and maintain the cookie consent management platform, ensuring it is up-to-date and functioning correctly.
• Conduct regular audits of website cookie usage and update cookie policies as necessary.
• Monitor changes in cookie compliance regulations and adjust strategies accordingly.
• Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
• Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
• Provide training and support to team members on user experience and website analytics tools so our data is being utilized for actionable insights.
• Stay up-to-date with the latest industry trends, tools, and best practices in digital analytics to ensure analytics objectives align with business goals.

Skills/Qualifications:

• Minimum 5 years of experience in digital analytics or digital marketing, with a focus on website analytics, website performance, conversion rate optimization (CRO), or lead generation.
• Minimum 5 years of experience working with Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, Dynatrace and Cookie Compliance software.
• Exceptional project management skills with the capability to manage multiple high-stakes projects simultaneously and ensure their successful completion within scope, time, and budget constraints.
• Strong analytical prowess, with the ability to interpret complex data sets and translate them into actionable marketing strategies.