Digital Advertising Manager

Join to apply for the Digital Advertising Manager role at Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the Digital Advertising Manager role at Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Anderson Business Advisors is an award-winning workplace recognized for its commitment to excellent service and client empowerment. They are seeking an experienced Paid Advertising Marketing Manager to lead and optimize paid advertising campaigns focused on lead generation and conversions. The role involves managing budgets, executing campaigns across various platforms, and mentoring junior team members while ensuring consistent brand messaging. Responsibilities:

• Conduct audience research and segmentation to identify high-quality leads across multiple platforms.
• Leverage data and analytics tools to refine targeting strategies and ensure the most effective ad placements.
• Build new campaigns in digital ad platforms using a variety of targeting and segmentation strategies, including demographic, behaviorial, retargeting, lookalike audiences, and custom lists.
• Own the strategy and execution of paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube Ads, and LinkedIn, focusing on lead generation and ROI maximization.
• Work with content and creative team to develop high-converting ad copy, engaging visuals, and video content that align with audience interests and company objectives.
• Build a comprehensive content and campaign calendar to manage launches and ensure timely execution.
• Monitor performance and adjust campaigns daily to optimize lead flow and conversion.
• Use advanced optimization techniques such as bid management, creative testing, and audience segmentation to enhance ROI.
• Analyze campaign performance metrics and create actionable recommendations for continuous improvement.
• Strategically allocate and manage advertising budgets across platforms to maximize lead generation while ensuring cost efficiency.
• Track ad spend, provide accurate financial forecasts, and report performance metrics to stakeholders.
• Adjust budget allocations dynamically based on campaign performance to maintain optimal results.
• Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness.
• Evaluate test results and apply insights to continuously improve campaign performance.
• Stay ahead of platform updates, algorithm changes, and industry trends to maintain a competitive edge.
• Ensure consistency in brand messaging across all paid channels.
• Develop best practices and mentor junior marketing team members on advertising strategies.

Qualifications: Required:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience managing high-performing paid advertising campaigns across Meta, Google, YouTube, and LinkedIn.
• Demonstrated experience managing and optimizing large-scale advertising budgets of $5M+ annually, ensuring efficient allocation and maximum ROI across multiple platforms.
• Proven track record of generating 10,000+ qualified leads per month consistently through paid advertising.
• Strong expertise in audience segmentation, targeting, and campaign optimization.
• Proficiency in tools like Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.
• Analytical mindset with experience in platforms like Google Analytics, SalesForce, and other reporting tools.
• Excellent organizational, communication, and time-management skills.
• Ability to work independently and thrive in a fast-paced environment.

Preferred:

• Experience in the financial services, legal, or real estate industries.
• Familiarity with marketing automation tools and CRM systems.
• Demonstrated success in scaling ad campaigns while maintaining lead quality.

Company: Anderson Business Advisors is a business planning and consulting firm with a focus on tax and legal services and resources. Founded in 1993, headquartered in Las Vegas, Nevada, USA, team size 201-500 employees, currently Growth Stage. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Advertising Manager jobs in Las Vegas, NV . Marketing Manager - Paid Media & O&O channels, Amazon Key Las Vegas, NV $108,400.00-$185,000.00 3 days ago Senior B2B Marketing Manager, Amazon Key Executive Director Hospitality Marketing Tequila Brand Market Manager - Las Vegas Team Manager, Prada Las Vegas City Center Las Vegas, NV $150,000.00-$150,000.00 2 weeks ago Director of Marketing - Jason Aldean's, Las Vegas Digital Manager, Global Partnerships TKO Las Vegas, NV $50,000.00-$55,000.00 3 weeks ago Digital Manager, Global Partnerships TKO Digital Marketing & Customer Analytics Manager We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Jobright.ai