Director Account Management Digital with a focus on Social and Performance - for dm-drogerie markt

Director Account Management Digital

Berlin, DE | Germany (REMOTE) | Stuttgart, DE

WongDoody, with more than 2,000 colleagues in 22 design studios on four continents a highly collaborative team of experts in product experiences, digital marketing, and immersive technologies. Our solutions are born where creativity and technology meet with a clear focus on the needs and experiences of users. Whether augmented reality, digital twins, AI ecosystems, omnichannel commerce, or integrated campaigns: we create connections between people and brands in B2B as well as in B2C.

As part of the global technology innovator Infosys, we have the scaling and expertise to turn big ideas into reality and implement them worldwide.

WongDoody xdm

For dm-drogerie markt, Germanys most popular retailer, we have been the digital lead agency since 2010 and have accompanied the company at every step of its transformation from brick-and-mortar to omni-channel.

In close cooperation with the dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds develop the strategy and e-commerce platforms for dm in these countries and take care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.

Our local benefits

• Flexible working hours
• Work from wherever you prefer. At home or in the office, according to your taste
• Work for strong brands and clients we believe in
• Contribution to the Urban Sports Club
• Employee benefits & discounts through corporate benefits
• Open-minded & nice people in all teams

What you can expect

• You and your team are responsible for the strategic and operational management of social and performance marketing projects for our customer dm Germany.
• Your focus is on the conception, implementation, and optimization of paid social campaigns and performance campaigns along the entire customer journey.
• You advise dm Germany strategically on social media and performance topics, identify growth potentials, and develop sustainable, measurable solutions.
• You manage cross-channel campaigns (e.g., Meta, TikTok, Pinterest, YouTube, Google) in close coordination with creation and dm.
• You are responsible for rebriefings, project plans, budget calculations, as well as offer and forecast creation with a clear focus on KPIs and efficiency.
• You have a very good channel understanding, know about the latest developments, and are responsible for the continuous development of performance strategies.
• As a team lead, you foster your team, strengthen data-driven work, and develop structures and processes further.
• You ensure a high quality in planning, control, and management of budgets and resources.
• You are responsible for the long-term team and project planning and the capacity planning of a team of about 15 members.
• As Director Account Management, you build a strong customer relationship with our contact persons at dm, actively and value-addingly involve yourself, and are perceived as a consultant. This also includes regular on-site appointments in Karlsruhe.

What you bring with you

• A completed degree in business, marketing, communication, or a comparable qualification.
• At least 6 years of experience in an agency environment or in a comparable setting with a focus on social media and performance marketing.
• Proven expertise in paid social, performance KPIs, tracking, attribution, and data-driven campaign management.
• Experience in strategic client consulting and in the expansion of budgets.
• A strong understanding of the market, target groups, and digital trends especially in the retail environment.
• A very structured, independent, and solution-oriented working style.
• Very good time and priority management also with several parallel running performance and social campaigns.
• First experience in the professional leadership of team members.
• Very good German language skills in speech and writing as well as good English language skills.

Sounds like you? Then grab your laptop and apply we look forward to having you on our creative journey!

For us, its all about your personality and your professional skills. Your gender, age, or appearance, your background or sexual orientation play no role for us we are open to working with any person.

Note: This is a job advertisement from WongDoody GmbH with headquarters in Germany. You can reach job advertisements from one of our WongDoody sister companies published via our website or other sources, with which we operate worldwide under the brand "WongDoody". For each job offer, the company that published the respective advertisement is solely responsible. Contact persons, required information, and applicable conditions may differ. You can find out here how the WongDoody GmbH processes your personal data provided in the application process.

If you have any questions about the application process, please contact our People & Culture team directly at View email address on click.appcast.io.