Founding Performance Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Founding Performance Marketing Lead based in United States. This fully remote role offers the opportunity to build a performance marketing and growth engine from the ground up in a high-growth AI environment. You will own the journey from first impression and paid acquisition through conversion, qualified pipeline, and closed revenue. The role spans paid media, creative testing, landing pages, attribution, funnel optimization, audience discovery, and early product-led growth experiments. You will work directly with founders and collaborate closely with Product, Design, Sales, and Revenue Operations. As a hands-on individual contributor, you will have significant autonomy to test quickly, scale what works, and turn successful experiments into repeatable playbooks. The role is highly data-driven, with success measured through pipeline quality, acquisition economics, conversion, and revenue rather than vanity metrics. With strong results, the position is designed to provide a path toward broader growth leadership as the organization scales. Accountabilities: - Paid Acquisition: Build, launch, manage, and optimize acquisition campaigns across LinkedIn, Meta, Google, retargeting, and emerging channels, personally managing meaningful media spend and making decisions based on pipeline quality, acquisition economics, and revenue. - Creative Growth System: Develop a high-velocity testing engine across short-form video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts.

- Conversion Funnel: Own and continuously improve the journey from advertising through landing pages, demos, trials, and activation, including creating and shipping landing pages and partnering with Product and Design to remove conversion friction. - Measurement & Attribution: Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting to establish a reliable view of spend, pipeline, and revenue performance. - Experimentation: Design and execute continuous A/B and multivariate tests across messaging, creative, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix, maintaining a structured experimentation backlog. - Audience Development: Identify high-performing ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies, turning insights into reusable audience and messaging playbooks. - Product-Led Growth: Partner with Product and Revenue teams on activation, self-service conversion, trial-to-paid pathways, in-product prompts, lifecycle initiatives, and other emerging growth loops. - Marketing Automation: Use AI, no-code and low-code tools, enrichment, workflow automation, and light scripting to increase testing velocity and reduce repetitive work. - Cross-Functional Growth: Collaborate closely with founders, Product, Design, Sales, and Revenue Operations to connect performance marketing activities with broader commercial and product objectives. - Growth Reporting: Track qualified pipeline, CAC and CAC payback, cost per qualified lead, sourced and influenced ARR, conversion rates, LTV/CAC, pipeline velocity, and experiment win rates. Requirements - Performance Marketing Experience: 4–8+ years of hands-on experience in performance marketing, growth marketing, or demand generation, ideally within B2B SaaS, AI, HR technology, recruiting technology, or another high-growth technology category. - Paid Media Management: Proven experience personally managing and scaling approximately $50K–$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels. - Revenue Attribution: Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, qualified pipeline, and ARR.