Digital Content Manager

Job Description

Job Description

Digital Content Manager

KLKN-TV | Lincoln, Nebraska

KLKN-TV, the ABC affiliate in Lincoln, Nebraska, is seeking a creative, innovative, and results-driven Digital Content Manager to lead our digital news strategy!

The ideal candidate is a strong journalist and hands-on leader who has strong editorial judgment and a willingness to embrace new technology. We're looking for someone who is constantly identifying new ways to grow audiences, expand content, and improve how we deliver news across platforms.

Responsibilities

• Lead digital news coverage across the station's website, mobile app, social media, and other emerging platforms; Work closely with newsroom leadership to identify priorities.
• Develop strategies to expand the volume, variety, and reach of our digital content, including identifying opportunities for original digital content.
• Guide newsroom staff in creating compelling digital stories, headlines, and content optimized for each platform.
• Establish measurable goals for website traffic, video views, and social media engagement. Regularly evaluate performance using analytics.
• Implement AI-assisted tools and emerging technologies to improve workflows and expand digital content capabilities; Maintain editorial standards for accuracy, transparency, and oversight while implementing such tools.
• Take ownership of the website's appearance, organization, and user experience, ensuring content is consistently updated, visually engaging, and reflective of the station's brand and editorial priorities.
• Build and manage special coverage pages, election resources, event pages, sponsorship pages, and other digital experiences.
• Collaborate with other departments to support station initiatives, community events, and other special projects.
• Train and guide newsroom employees in their digital responsibilities and in adopting new digital tools and AI-assisted workflows.
• Other duties as assigned

Requirements & Qualifications

• 3+ years of experience in journalism, news reporting, digital content management, or a related field.
• Strong editorial judgment and an understanding of local news and breaking news coverage.
• Experience with content management systems, SEO, social media platforms, and audience analytics.
• Ability to create compelling digital content and manage multiple priorities in a fast-paced newsroom.
• Strong organizational, communication, leadership, and collaboration skills.
• Willingness and ability to adopt and implement AI-assisted tools and emerging technologies.
• Bachelor’s degree in journalism, Communications, or a related field preferred.

Equal Opportunity Employer

KLKN-TV and Standard are equal opportunity employers and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or other legally protected characteristics.

About Standard Media 

Standard Media is an innovative media company serving communities through breaking news, impactful investigative reporting, and multi-platform content and marketing solutions.