Director of Tasting Room and Wine Club Operations

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources
• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Tuition assistance

South Coast Winery Resort & Spa and Carter Estate Winery and Resort are seeking an accomplished Director of Tasting & Wine Club Operations. This leadership role oversees the Tasting Room, Wine Clubs, Gift Shops, Online Stores, and member experienced across both luxury winery properties.

As Director, you will be responsible for developing and executing strategies that elevate guest experiences while maximizing whine club growth, retail sales, and operational excellence.

Key Responsibilities

• Lead all Tasting Rom and Wine Club operations for South Coast Winery Resort & Spa and Carter Estate Winery and Resort.
• Develop strategies to increase wine club membership, retention, and positive net growth.
• Drive tasting room sales, retail performance, and overall profitability.
• Create memorable guest and member experiences that build brand loyalty.
• Recruit, coach, mentor, and develop high-performing leadership teams.
• Design and implement innovative Wine Club programming, member events, and exclusive experiences.
• Partner with Marketing to execute promotions, member communications, and seasonal campaigns.
• Analyze sales trends, KPIs, and operational reports to identify opportunities for growth.
• Oversee budgets, forecasting, inventory controls, and department performance.
• Build strong relationships within the local community and wine industry while serving as an ambassador for both brands.
• Foster a culture of accountability, teamwork, service excellence, and continuous improvement.

What We're Looking For

• Bachelor's degree or equivalent combination of education and experience.
• 4+ years of progressive leadership experience in winery operations, hospitality, luxury retail, or wine club management.
• Extensive knowledge of wines, wine club operations, tasting Room management, and hospitality sales.
• Proven success increasing revenue, membership growth, and customer retention.
• Strong leadership, coaching, and team-building skills.
• Experience managing multiple departments and cross-functional teams.
• Exceptional communication, organizational, and analytical abilities.
• Ability to work a flexible schedule including weekends, holidays and special events.

Compensation: $95,000.00 - $105,000.00 per year

Established in 2011, Carter Hospitality Group, LLC. is a family-owned hospitality company with 4 hotels and resorts as well as 3 wineries across the United States. Based in Orange County, California, the company manages and owns a portfolio of luxury properties including South Coast Winery Resort & Spa, Temecula, California; Carter Estate Winery and Resort, Temecula California; and Carter Creek Winery Resort & Spa, Hill Country, Texas. Carter Hospitality Group also serves as the owner-franchisee for Radisson Hotel Orlando Lake Buena Vista South, Orlando Florida. The company also owns the South Coast Winery in Temecula California, Carter Estate Winery in Temecula California and the Carter Creek Winery in Hill Country, Texas. For More information, visit us at CarterHospitality.com.

Purpose

Enriching lives by crafting exceptional environments and experiences.

Niche

We design, build and care for unique settings where communities thrive and memorable experiences come to life.

We are an Equal Employment Opportunity employer.