Vice President of Sales, Appliances/Electronics

Vice President of Sales, Appliances/Electronics

About the Company

A growing consumer appliance business focused on retail growth across major U.S. retailers.

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is seeking a Vice President of Sales to lead its national retail strategy, with a focus on major retail and club accounts. This high-impact role is pivotal in driving the company's retail growth, particularly across large and influential retailers. The successful candidate will be responsible for developing and executing the national sales strategy, owning strategic relationships with key customers, and identifying opportunities for expansion. Commercially driven and with a strong track record in the industry, the ideal candidate will have at least 12 years of progressive sales experience, including a proven record of success with major U.S. retail accounts. The role demands a professional with a deep understanding of retail dynamics, strong commercial and financial acumen, and the ability to manage the full commercial relationship from opportunity to execution. Applicants for the Vice President of Sales position at the company should be prepared to take on a role that requires a blend of strategic thinking and hands-on execution. The role is suited to an entrepreneurial sales executive who is data-driven, financially astute, and adept at building long-term customer relationships. The candidate should be comfortable negotiating at the executive level, be energized by business development, and have the ability to influence product and commercial strategy based on market intelligence and customer feedback. A background in appliances, consumer durables, or a closely related consumer product category is essential, with a preference for those with existing relationships at the senior buyer/merchant level in major U.S. retail. The role offers the opportunity to make a significant impact on the business and is ideal for a professional who is passionate about driving profitable growth and is ready to take ownership of the company's key retail partnerships.

Functions

• Sales/Revenue
• Business Development