Campaign Planning Specialist

Our client, a major entertainment network, is looking for a Campaign Planning Specialist to join their team in NYC! This is an on-site position, only local applicants will be considered.

*** This begins as a 6 month contract with an opportunity to extend or convert to FT ***

Job Description:

This role supports the internal Campaign Planning team in translating global media briefs into digital media recommendations, working under the oversight of a Director-level lead. The candidate will assist in building media plan sheets that capture the recommended platform mix, partner names, tactics, and budget allocation across digital media channels including programmatic, CTV, paid social, YouTube, paid search, etc, and will help incorporate feedback across revision rounds as plans move toward approval. Once plans are approved, the candidate will support activation by working with media buyers to ensure creative assets, tracking tags, and campaign details are delivered on time and set up correctly, and will help maintain campaign documentation, naming conventions, and instructional guides.

Core day-to-day responsibilities include checking plan sheets and campaign setups for errors, monitoring campaigns to confirm they're tracking toward delivery goals, flagging issues for Director review, and handling basic day-to-day communications with internal stakeholders and vendors. The candidate will also assist in compiling campaign recaps and optimization reporting against goals and benchmarks.

The ideal candidate has some 3yrs+ hands-on experience with digital media planning or buying (using platforms such as Prisma, MediaTools, etc..), familiarity with ad serving/tracking measurement platform is a plus, and strong Excel/PowerPoint skills. This role requires strong attention to detail, organization, and the ability to manage multiple concurrent plans under deadline, communicating clearly with the planning lead and media buying team.

Responsibilities:

-Checking plan sheets and campaign setups for errors,

-Monitoring campaigns to confirm they're tracking toward delivery goals,

-Flagging issues for Director review, and

-Handling basic day-to-day communications with internal stakeholders and vendors.

-The candidate will also assist in compiling campaign recaps and optimization reporting against goals and benchmarks.

Qualifications:

- 3yrs+ hands-on experience with digital media planning or buying (using platforms such as Prisma, MediaTools, etc..),

-Familiarity with ad serving/tracking measurement platform is a plus,

-Strong Excel/PowerPoint skills.