Paid Media Lead
Full-time
Cart.com
Role Description
The Paid Media Lead is responsible for owning and scaling Cart.com’s paid media strategy across key digital channels to drive measurable business outcomes, including pipeline, revenue, and customer acquisition efficiency. This role combines hands-on campaign execution with strategic leadership, ensuring paid media efforts are aligned with broader go-to-market objectives.
- Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms.
- Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure.
- Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution).
- Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages.
- Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards.
- Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment.
- Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization.
- Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams.
- Stay current on platform updates, industry trends, and emerging opportunities in paid media.
- Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.
Qualifications
- A data-driven marketer with strong analytical and problem-solving skills.
- A proactive owner who thrives in a fast-paced, performance-oriented environment.
- A collaborative partner who works effectively across creative, technical, and business teams.
- A curious, test-and-learn operator who continuously seeks optimization opportunities.
- A clear communicator who can translate data into insights and recommendations.
Requirements
- 5+ years of experience in paid media, performance marketing, or digital marketing roles.
- Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.).
- Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline.
- Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging).
- Strong understanding of campaign structure, audience strategy, and conversion optimization principles.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Nice to Haves
- Experience with programmatic, YouTube, or emerging paid channels.
- Familiarity with A/B testing frameworks and incrementality testing.
- Exposure to marketing automation, CRM systems, or attribution tools.
- Experience in high-growth or data-driven marketing environments.
Vacancy posted 4 days ago
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