Marketing & Business Development Specialist

Marketing & Business Development Specialist

Haynsworth Sinkler Boyd, P.A. is seeking a Marketing & Business Development Specialist to join our Columbia office.

We are looking for a highly organized, creative, and proactive professional who thrives in a collaborative environment and enjoys working closely with attorneys, firm leadership, and colleagues across departments. This role is ideal for someone who enjoys balancing strategy and execution while contributing to meaningful client development and marketing initiatives.

At HSB, we value professionalism, teamwork, innovation, and exceptional client service. We take pride in fostering a collegial and supportive work environment where employees are encouraged to grow professionally, contribute ideas, and build rewarding careers.

What You'll Do

Marketing & Communications

• Manage the firm's social media presence, including content creation, scheduling, engagement monitoring, and performance reporting.
• Draft, edit, and coordinate firm communications, including news releases, client alerts, invitations, and announcements.
• Develop and maintain marketing collateral such as attorney biographies, practice descriptions, pitch materials, brochures, presentations, and other client-facing materials.
• Plan and coordinate firm-sponsored events, seminars, receptions, conferences, and community initiatives from planning through follow-up.
• Manage sponsorship and charitable contribution activities, including requests, forms, advertising coordination, logo usage, attendee participation, and tracking commitments.

Business Development

• Assist with the preparation and submission of RFPs, RFIs, pitches, and other business development proposals.
• Support attorneys in preparing presentations and materials for client meetings, speaking engagements, and strategic initiatives.
• Conduct market, industry, competitor, and client research to support strategic growth efforts and client development initiatives.
• Support client feedback and experience programs, including data collection, analysis, and reporting.

Operations & Strategic Initiatives

• Maintain the department's project management system and coordinate marketing calendars, deadlines, events, and workflows.
• Support firmwide strategic initiatives, including cross-selling efforts, client targeting, and market expansion opportunities.
• Assist with the implementation and ongoing use of approved AI and legal technology tools that enhance marketing and business development efforts.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 24 years of experience in marketing, business development, or professional services marketing; law firm experience preferred.
• Excellent written, editing, and verbal communication skills.
• Strong organizational skills and exceptional attention to detail.
• Ability to manage multiple priorities and deadlines in a fast-paced professional environment.
• Experience with social media management and digital marketing platforms.
• Familiarity with project management tools; experience with Asana is a plus.
• Interest in emerging technologies, including AI tools and legal technology platforms.
• Collaborative, proactive, and client-service oriented with strong interpersonal skills.
• Ability to work effectively with attorneys, firm leadership, and administrative teams.

Why Join HSB?

HSB offers a professional yet collegial environment where teamwork, responsiveness, and innovation are highly valued. We are committed to supporting employee growth and professional development while providing meaningful opportunities to contribute to the firm's long-term success.

This position offers the opportunity to:

• Work closely with attorneys and firm leadership on strategic initiatives
• Gain exposure to a wide variety of marketing and business development projects
• Contribute to high-impact client and community engagement efforts
• Grow professionally in a supportive and collaborative environment