Senior Manager, Demand Generation, Digital & Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation, Digital & Performance Marketing based in United States. This is a hands-on, strategic marketing leadership role focused on accelerating digital acquisition, engagement, and pipeline growth. You will own performance marketing across paid, organic, search, web, video, and emerging AI-powered discovery channels. The role combines demand generation, conversion optimization, digital experience, creative execution, and performance analytics. You will help shape the journey from audience discovery through website engagement and into meaningful product experiences. As a player-coach, you will balance direct execution with leadership of agencies, freelancers, and specialist partners. You will work closely with Sales, Product Marketing, Product, Design, Engineering, and Growth teams in a fast-moving B2B technology environment. This opportunity is ideal for an analytical, entrepreneurial marketer who enjoys building, testing, optimizing, and scaling modern digital growth programs. Accountabilities - Own hands-on paid acquisition and performance marketing across Google, LinkedIn, display, YouTube, retargeting, and other relevant digital channels. - Manage allocated media investment and continuously optimize campaigns toward qualified engagement, conversions, pipeline contribution, revenue, customer acquisition cost, and ROI. - Partner with Demand Generation and Account-Based Marketing teams to translate campaign strategies, audiences, and offers into high-performing acquisition experiences. - Develop and test audiences, creative, copy, formats, landing pages, calls to action, and conversion paths to improve campaign performance. - Own website performance and conversion optimization, using behavioral and web analytics to identify visitor drop-off and opportunities for improvement.

- Lead the digital launch and ongoing optimization of a new product experience, partnering with Product, Product Marketing, Design, and Engineering. - Develop and execute experimentation programs across landing pages, website journeys, CTAs, and product engagement experiences. - Own SEO strategy while expanding visibility through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). - Identify search topics, questions, content opportunities, and technical improvements that increase discoverability across traditional and AI-powered search experiences. - Develop and optimize YouTube and broader digital video strategies across paid, organic, social, and website channels. - Translate product positioning, thought leadership, webinars, interviews, and events into compelling digital creative, advertising, video, and landing-page experiences. - Create lightweight creative and video assets directly when speed is critical while directing agencies and specialist resources for larger-scale production. - Define demand goals with Sales leadership and track campaign performance and ROI against quarterly and annual objectives. - Drive outbound campaign strategy, campaign briefs, supporting assets, and follow-up programs that align Marketing and Sales and improve lead conversion. - Lead digital content programs such as webinars, replay programs, podcasts, live streams, and other emerging formats. - Manage conferences, AI-focused events, executive dinners, roundtables, direct mail programs, and customer-focused events, including the Customer Summit. - Own inbound lead management, forms, and campaign tracking while supporting the administration of HubSpot. - Establish a disciplined experimentation framework and continuously evaluate new channels, technologies, formats, and AI-powered tools that can improve marketing velocity and performance.