Senior Marketing Manager

Senior Marketing Manager

KangarooHealth is a healthcare technology company delivering innovative Connected Care Solutions including Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) that improve patient outcomes and expand access to care. We partner with healthcare providers, ACOs, and payors nationwide to enable scalable, data-driven care models. Our culture values strategic thinking, accountability, and leadership impact in a rapidly evolving healthcare environment.

KangarooHealth is seeking a Senior Marketing Manager to own and lead the company's marketing strategy and execution as we scale our Connected Care Platform. This role is ideal for a seasoned healthcare marketing professional who thrives in a high-growth environment and brings both strategic vision and hands-on execution. You will partner closely with executive leadership, including the CEO, to drive brand positioning, demand generation, thought leadership, and revenue-supporting marketing initiatives. This role has high visibility, influence, and the opportunity to shape the company's go-to-market strategy.

Key Responsibilities

• Develop and execute a comprehensive B2B healthcare marketing strategy aligned with company growth and revenue goals
• Lead integrated marketing campaigns across digital marketing, content marketing, events, and paid media
• Own brand positioning, messaging, and value proposition for Telehealth and RPM solutions
• Oversee conferences, webinars, and industry events, including strategic planning, execution, and ROI measurement
• Manage and optimize marketing channels including website, email marketing, SEO, social media, and print
• Partner with sales leadership to support demand generation, lead nurturing, and pipeline acceleration
• Analyze campaign performance using marketing analytics, KPIs, and dashboards to drive continuous improvement
• Direct content strategy including thought leadership, case studies, white papers, blog content, and sales enablement assets
• Manage external vendors, agencies, and contractors for design, web development, and paid media
• Conduct ongoing market research and competitive analysis to inform positioning and strategy

Required Skills & Qualifications

• 6+ years of progressive experience in marketing leadership, preferably in healthcare technology, SaaS, or digital health
• Strong understanding of Remote Patient Monitoring (RPM), healthcare IT, or provider-focused solutions
• Proven success in B2B demand generation, brand strategy, and go-to-market execution
• Experience with HubSpot, ZoomInfo, Pardot, Google Ads, Google Analytics, Zoom Webinar, and related marketing automation tools
• Proficiency with Canva, Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Ability to influence cross-functional stakeholders and executive leadership
• Strategic mindset with the ability to execute in a fast-paced, growth-oriented environment

Education & Experience

• Bachelor's degree in marketing, business, communications, or a related field required
• Master's degree or MBA is a bonus
• Demonstrated experience managing content driven marketing, paid social, search advertising, and multi-channel campaigns
• Exceptional written, verbal, and executive-level communication skills

Compensation & Benefits

• Salary Range: $80,000–$95,000 annually
• Growth and leadership advancement opportunities
• Health, dental, and vision insurance, Life insurance
• Paid time off (PTO)
• Fully remote work environment

* KangarooHealth is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic. * Credit and criminal background verification required.