Director of Consumer Insights

Director Of Consumer Insights

The Director of Consumer Insights will have responsibility over our critical Hydration, Meals and Desserts Portfolio– working with the President of these products to drive insights and consumer-first thinking, and to enable a step change toward a forward-thinking insights strategy. This role will set priorities, drive the macro insights agenda, and identify future growth opportunities and white space for this area of the business. This person will lead the Enterprise-Wide transformation agenda for insights within this Business Unit, championing the consumer and driving business growth. This leader will manage a high performing team, infusing the right behaviors throughout their insights team (e.g. prioritize, drive future mindset and synthesize / distill information into actionable insights, etc) while creating a culture of focus on organic brand growth & innovation. This position will have input on all roadmap areas in foresight, prediction, agility, capabilities agenda, social listening, and more.

Key Responsibilities:

Strategic Partner: Drive business forward with consumer insights and research expertise.

Influential Leader: Influence across all levels and collaborate with cross-functional teams.

Impactful Decision-Maker: Make actionable recommendations based on marketing, business, and consumer understanding.

Adaptable: Adjust to changing priorities and business challenges with creative solutions.

Strong Communicator: Share concise insights that drive empathy and storytelling.

Self-Motivated: Juggle multiple priorities and develop implementable plans.

Analytical: Identify patterns in data to inform brand actions.

Collaborative: Work effectively in a fast-paced, entrepreneurial environment.

Coach & People Leader: Share knowledge and develop a high-performing team.

Curious & Results-Driven: Balance intellectual curiosity with a drive for tangible results.

Develop and Leverage Network of research partners and vendors

Cross Functionally Collaborative with groups including marketing, product development, and sales

Express Insights and recommendations effectively to stakeholders, using data visualization and storytelling techniques

Experience:

• Advanced Degree preferred; 10-15 years in strategic insights/consumer research role
• A minimum ten (10+) years of solid Market Research / Insights experience is required - experience working across a portfolio of products highly preferred
• Leadership credentials in driving vision - prior people management experience required
• Proficiency with different qualitative & quantitative research tools across advertising, innovation, & syndicated services
• Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
• High level of tolerance for working in ambiguity, managing change and driving change management/transformation
• Experience and comfort in POS (Nielsen/Circana), Panel, and social listening is required
• High level of experience and comfort in analytical tools (e.g. MTA, Mix, Conjoint, etc) is required
• Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.

New Hire Base Salary Range:

$190,300.00 - $237,900.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact View email address on click.appcast.io.