Financial Services Solutions Marketing Manager

Financial Services Solutions Marketing Manager

Act-On is looking for a results-driven Financial Services Solutions Marketing Manager to join our marketing team. This role will guide the development and marketing of industry specific solutions based on Act-On's marketing automation platform and working closely with marketing and sales to drive robust demand for these solutions. The Solutions Marketing Manager needs the ability to conceptualize, create, implement, and optimize market-specific vertical programs that turn complex platform capabilities into tailored industry solutions. This role requires cross-team and organizational collaboration, excellent communications, and a passion for developing, iterating on, and scaling integrated initiatives across marketing and sales. Additionally, this role requires a deep understanding of customer needs in target industries and the customer journey for marketing tech solutions like Act-On. This role will report to the SVP of Marketing.

What You'll Be Doing:

• Serve as an Act-On Subject Matter Expert: Though your experience and learning more about key industries, you will serve as an expert resource for Act-On
• Develop Industry Blueprints: Build comprehensive blueprints defining industry-specific pain points, needs, value propositions, and core messaging frameworks to align go-to-market execution.
• Create and Manage Solution Packs: Define, develop and launch industry specific solution packs that sit on top of the Act-On platform and add additional value through templates, reports, configuration, integrations
• Curate Compelling Content: Develop industry specific content for use in PR, marketing campaigns and sales efforts including: thought leadership assets, eBooks, solution sheets, and sales enablement materials.
• Identify Market Requirements: Conduct market research and build industry specific market requirements documents to serve as guiding resource for product development, marketing and customer success.
• Build Sales Enablement and Implementation Resources: Define or outline templates for Lifecycle Marketing for Financial Services that can be used by the outcome managers to provide a white glove implementation service

Who You Are:

• 7+ years of experience marketing financial services products in a demand generation or product marketing roles
• A background in marketing software products (in addition to financial services experience) is highly preferred.
• Demonstrated experience designing collaborative outbound/inbound programs with sales and BDR organizations.
• Exceptional written storytelling capabilities and analytical skills to assess solution performance against sourced-pipeline targets.
• Positive, high-energy, team-focused attitude.

Software/Tactics You Need to Know:

• Marketing Automation platforms such as Act-On, Marketo, HubSpot, or Eloqua
• Salesforce—strong alignment on revenue attribution, lead management tracking, and sales analytics pipelines
• Account-Based Marketing (ABM) strategies and vertical-focused demand mechanics

About Act-On Act-On helps marketers orchestrate the full customer lifecycle — from first touch to long-term retention. We believe trust, not transactions, drives sustainable growth. Our platform enables highly personalized, continuous relationship-building at scale. We're now making a deliberate push into financial services, and we want the right product leader to help us earn that market. Compensation: The anticipated compensation for this position will be $135,000 - $150,000 annually. Compensation packages are based on a combination of factors, including the selected candidate's skills, experience as well as internal and external equity.