Associate Director of Children’s Marketing and Publicity

Chronicle Books is seeking an experienced and strategic Associate Director of Children’s Marketing and Publicity to lead overall list strategy and work directly with the team on title-specific campaigns and the School and Library market. Reporting to the Executive Director of Marketing and Publicity, this role helps shape strategy for the Children’s list and oversees campaigns across frontlist and backlist, including bestselling series Goodnight, Goodnight, Construction Site, Tiny T. Rex, and graphic novel program. 

The Associate Director leads and develops the Children’s Marketing, Publicity, and School & Library teams, serves as a senior partner to the Children’s Publishing Group and cross-functional teams, and translates market and audience insights into campaigns that build awareness, support sell-in and sell-through, strengthen Chronicle Books’ marketplace position, and contribute to profitable growth. 

The Associate Director will help establish the vision, goals, and strategy for Children’s marketing and publicity, serve as the senior Marketing and Publicity representative, identify trends and convert them into actionable strategies, establish team and campaign priorities, and communicate key strategies and information to Sales. They will lead integrated plans, oversee media positioning, collaborate with authors, illustrators, and agents, and identify, evaluate, and execute strategic partnerships with organizations.

Other duties include managing the Children’s M&P team, fostering a culture of creativity, open communication, assessing workflows and team practices, and partnering with Editorial, Sales, Brand Design, and Social Media. In addition they will lead digital strategies for the Children’s list, guide Amazon A+ content, set strategic direction for school and library and bookseller outreach, and partner with Sales to understand account and channel needs and identify opportunities. Lastly they will partner with the Executive Director to develop and administer the annual Children’s marketing and publicity budget, manage tracking of campaign activity, and use sales reporting to identify trends, evaluate results, and improve decisions. 

Qualifications: Applicants will need 6-8 years of progressive experience in children’s book marketing, publicity, or a related publishing role, including leadership of major campaigns and contribution to department-level strategy. They will possess a strong knowledge of the children’s publishing marketplace and its consumer, trade, school & library media, social, and influencer marketing. Management experience is required as well as experience managing budgets, allocating resources, interpreting campaign, audience, and sales data, and translating findings into recommendations. Applicants should demonstrate excellent project management, problem solving, communication, presentation, and interpersonal skills and present creative, curious, proactive, and solutions-oriented approaches. Proficiency with Microsoft Office, Airtable, Salesforce, Edelweiss, and relevant reporting platforms is helpful, and ability to travel will be as needed.  

Hiring Salary Range : $101,000-$121,250. This range represents the anticipated low and high end of the expected salary for this position and will be determined by factors including, but not limited to, an applicant’s education, experience, knowledge, skills, abilities, and geographic location as well as internal equity and alignment with market data. This position is eligible for our profit share plan.

Benefits : Chronicle Books offers a full suite of benefits, including, but not limited to, medical, dental, and vision insurance, 401k, a profit share plan, three weeks of paid vacation to start, two weeks of sick time per year, and company holidays, including a paid winter break between Christmas Day and New Year's Day, paid family, maternity, and paternity leave, commuter benefits, long-term disability insurance, annual tuition assistance, annual wellness stipend, and more.

Schedule : Employees at Chronicle Books will follow a regular hybrid schedule in our San Francisco or New York City office of at least three (3) in-office days per week and up to five (5) in-office days per week, depending on project and business needs. Please note that this job description is not designed to cover all the activities required of the employee.

To Apply : Please follow the link to submit a resume and cover letter via our career site. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We look for candidates who will add to our culture and support the company’s vision of a diverse, equitable, inclusive, and collaborative workplace, and we are proud to be an equal-opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.