Senior Product Manager, US TEPMETKO Marketing (Seaport MA)

Senior Product Manager, U.S. TEPMETKO Marketing

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you've got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role:

The Senior Product Manager, U.S. TEPMETKO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of TEPMETKO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the mNSCLC market as well as key attributes of TEPMETKO to help grow the brand appropriately.

This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of TEPMETKO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.

Location: Seaport MA Onsite

Responsibilities:

• Contribute to annual HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners.
• Own the tactical development, execution, and measurement of personal and non-personal promotion for HCP and patient audiences.
• Partner with digital agency of record to develop strategy, execution and measurement for digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and brand websites using a data/insight driven approach.
• Partner with regional marketers to coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment.
• Work with Portfolio Marketing to manage HCP & Patient resource printing and fulfillment in the portal (details, inventory, downloads).
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future.
• Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field team at both new hire and POA meetings.
• Deliver Field Force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages.
• Engage with the global marketing team to ensure alignment and appropriate US pull-through.
• Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio.
• Drive MLR discussions for assigned projects, proactively addressing feedback and ensuring timely approval while maintaining compliance and medical accuracy.
• Manage agency partner relationships, workflows, and related expenses.
• Manage budget on an ongoing basis and ensure spending and gating are reconciled on time & accurately.
• Other duties as assigned.

Who You Are

Minimum Qualifications:

• BA/BS degree required
• 5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
• Prior in-line or equivalent U.S. HCP marketing experience, with 2+ years in a product manager role strongly desired
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients.
• Proficient in digital marketing and media tactics directed towards HCPs.
• Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process.
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution.
• Adept in expense budget planning, tracking, and ROI measurement
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing, track record of effective and influential presentations to external and internal stakeholders.
• Proven ability to lead and collaborate with cross-functional teams.
• Results-oriented, exhibits leadership skills, and ability to influence without authority.
• Strong analytical, problem solving, and strategic thinking skills.
• Proficiency with Microsoft Word, PowerPoint and Excel
• Ability to travel up to 30%

Preferred Qualifications:

• Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)
• Customer-facing experience
• High ethical standards and personal integrity
• Experience with Veeva Vault and PromoMats preferred

Pay Range for this position: $119,900 - $179,800

The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!