VP Product Marketing

Develop and manage Anomali’s core use case messaging and positioning Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking Develop and manage Analyst Relations as a critical growth component Manage the marketing product launch process, including acting as an evangelist for new product capabilities Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali Craft engaging audience‑specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally Requirements 15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required Track record in building new categories and or pivoting categories Deep understanding or the security market and competitive landscape Experience building trusted relationships with executive sponsors and end users Prior experience developing and managing Analyst Relations Technical background or clear understanding of a product lifecycle Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus Proven record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment Able to coordinate across many teams and perform in fast-moving environment Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications Uses data to measure results and inform decision making and strategy development #J-18808-Ljbffr