Director, Product Marketing

Role Description

The Director, Product Marketing is responsible for defining and leading the department strategy, performance, and results of the product marketing function across Hyland's portfolio. This position leads multiple product marketing teams and senior individual contributors responsible for developing differentiated messaging, leading go-to-market strategy, and enabling revenue growth through cross-functional alignment.

• Define and guide differentiated messaging and positioning for Hyland's product portfolio in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging, and plan and execute product and solution launches with cross-functional alignment.
• Act as a senior strategic partner across product, sales, demand generation, and customer success to shape business outcomes and drive pipeline growth.
• Identify content needs and oversee development of marketing and sales materials, partnering with sales enablement to ensure teams are equipped with effective messaging and insights.
• Lead department-level strategic planning and portfolio oversight of product marketing programs and initiatives, evaluating and improving processes to drive efficiency and effectiveness.
• Build, coach, and develop a high-performing team of product marketers, identifying future leaders and fostering a culture of accountability, collaboration, and continuous improvement.

Qualifications

• 10+ years of experience in B2B product or solution marketing, including team leadership.
• Experience in enterprise software markets such as content management or process automation.
• Strong ability to translate product capabilities into clear, meaningful customer value.
• Excellent written and verbal communication and cross-functional collaboration skills.
• Demonstrated experience using data-driven approaches to measure performance and improve results.

Requirements

• MBA or other advanced degree (preferred).
• Experience engaging with industry analysts and shaping market perception (preferred).
• Proven track record building and scaling high-performing marketing teams (preferred).
• Familiarity with modern marketing tools, technologies, and best practices (preferred).
• Proven ability to operate effectively and lead through influence in a matrixed organization (preferred).

Benefits

• Career development resources.
• Wellbeing programs.
• Innovation practices.

Company Description

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.