General Manager (Proper Brands)

Position: General Manager (Cannabis Retail Store Manager)
Department: Retail
Division/Location: Missouri — Bridgeton

Who we are:

At Proper Brands, we’re building a community of passionate, genuine people to grow the legal cannabis market. Together, we hold ourselves to the highest standard of quality in everything we do—from people to product and everything in between.

At Proper, it’s not about being the biggest. It’s about being the best in what we do, demonstrating compassion, and improving people’s lives through cannabis. We believe that happy people make happy plants, and happy plants make happy people.

Proper Brands is part of the Vireo family. With roughly 4,500 team members, over 1 million square feet of cultivation space, and more than 170 dispensaries across 10+ states, Vireo is one of the fastest-growing platforms in the industry, and we’re just getting started. What sets us apart isn’t just our footprint. It’s our people. Every role here plays a real part in shaping where this industry goes next, and in return we offer real opportunities to grow, contribute, and make an impact.

If you’re passionate about shaping the future of cannabis technology and joining a team that values growth and creativity, we’d love to have you on the team. Let’s grow the future together.

What we offer:

• Compensation: Competitive salary starting at $65,000 per year, depending on experience, plus eligibility for a monthly bonus incentive contingent on meeting or exceeding predefined monthly goals and KPIs
• Full-time position at our Proper Cannabis Bridgeton location in Bridgeton, Missouri
• Benefits: Medical, dental, vision, generous employee discount, paid parental leave, and 401(k) options

What the role is about:

We have an exciting opportunity for a Cannabis Retail Store Manager to join us on our journey to transform our bold ambitions for the Missouri cannabis market into a reality. In this role, you will oversee daily dispensary operations, lead and develop your team, deliver a superior customer experience, and ensure the dispensary meets its financial, inventory, and regulatory goals.

What impact you’ll make:

• Oversee daily dispensary operations, including opening and closing procedures, security, and inventory accuracy
• Ensure compliance with best practices, policies, and procedures, and lead the team through state inspections without violation
• Collaborate with the Regional General Manager to establish and achieve financial and operational goals
• Maintain and troubleshoot all POS, inventory, and security systems to ensure seamless operation
• Lead recruitment, hiring, training, and performance reviews, and schedule staff to optimize efficiency and compliance
• Facilitate team meetings and daily HIT (High-Impact Touchbase) sessions to align on goals and updates
• Deliver a superior customer experience, train staff on product recommendations and engagement, and resolve complaints promptly and professionally
• Monitor and report on sales metrics, compliance, and inventory levels, and implement inventory controls including regular audits and reconciliations
• Oversee cash handling procedures and maintain accurate financial records

What you’ve accomplished:

• 5+ years of management experience in retail, hospitality, or healthcare environments
• Proven ability to lead teams and drive operational success in a fast-paced setting
• Strong organizational, communication, and problem-solving skills
• Experience with POS systems, cash management, and compliance protocols
• Comprehensive knowledge of cannabis products, administration methods, and industry regulations
• Must be 21 years of age or older and possess or obtain a valid state cannabis agent ID
• High school diploma or GED
• Ability to reach, bend, stoop, sit, stand, and carry and lift up to 30 lbs for extended periods in an environmentally controlled retail store, with travel up to 10% of the time
• Preferred: Bachelor’s degree in business or a related field, 2+ years of cannabis retail experience, familiarity with local and state cannabis laws, and a valid driver’s license with a clean driving record

Why Choose Vireo?

Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.

✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
✅ Employee Perks: Enjoy competitive pay and benefits, paid time off, and employee discounts
✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.

EEO Statement

Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.