Digital Communications Specialist

Digital Communications Specialist

The Digital Communications Specialist is responsible for planning, executing, and optimizing the company's digital presence across various platforms and channels. This role executes the marketing aspects of the company website, social media program, search engine optimization (SEO), digital advertising design, and email marketing programs to drive brand awareness, engagement, and conversions. The ideal candidate is both strategic and hands-on, with a strong understanding of digital marketing best practices and performance analytics.

Essential Functions:

• Build, manage and optimize the agency website and related microsites to ensure strong user experience, consistent branding, and effective conversion paths
• Collaborate with internal teams and vendors on content updates, landing pages, and site enhancements
• Ensure website content aligns with marketing campaigns, SEO strategy, and accessibility standards
• Develop and execute social media strategies across relevant platforms
• Plan, create, and manage organic and paid social content calendars
• Monitor engagement, respond to comments/messages as appropriate, and grow audience reach
• Monitor search performance and make data-driven improvements
• Track and report on digital performance metrics using tools such as Google Analytics and search console platforms
• Oversee the creation and optimization of digital ad creative for display, social, and search campaigns
• Collaborate with designers, copywriters, or agencies to ensure ads are visually compelling and on brand
• Execute the strategy and execution of the agency's email marketing program
• Execute email campaigns, newsletters, and automated workflows
• Optimize subject lines, content, and segmentation to improve open rates, click-throughs, and conversions
• Align digital communications with overall marketing and business goals.
• Work cross-functionally with marketing, communications, development, and external partners
• Stay current on digital trends, tools, and best practices to continuously improve performance

Other Responsibilities:

• Participate in staff meetings, staff training, and development activities as directed.
• Performs other duties as assigned.

Requirements:

Education, Experience and Skills Required:

1. Bachelor's degree in Marketing, Communications, Digital Media, or a related field

2. 1-2 years of experience in digital marketing or digital communications

3. Proven experience managing websites, social media, email marketing, and digital advertising

4. Strong understanding of digital analytics and performance reporting

5. Web design and HTML experience

6. Specific experience with WordPress, Squarespace, email marketing tools (Constant Contact/Flock Note), and digital ad platforms

7. Knowledge/experience with social media management platforms such as Hootsuite, Meta Business Suite, and Sprout Social

8. Highly organized, detail-oriented, and able to manage multiple projects simultaneously

Additional Skills:

· Cross functional team experience

· Excellent writing, editing, and visual storytelling skills

· Video editing skills a bonus

Working Environment: Position is based in a professional office environment with occasional travel to agency offices. Work schedule may include evenings and weekends to support meetings, and community or fundraising activities.