Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center

Overview Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. Position Summary The Sales & Marketing Manager plays a pivotal role in driving venue awareness and revenue growth at the Greater Richmond Convention Center. This is a true dual-role position, blending proactive sales with creative, digital-first marketing strategy. The ideal candidate combines creativity and strategic thinking with a data-driven mindset and thrives in a fast-paced, collaborative environment. This role pays an annual salary of $58,000-$63,000. Benefits Benefits for Full-Time roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays). About The Venue The Greater Richmond Convention Center is the largest meeting and exhibition venue in the Commonwealth of Virginia. With 178,158 square feet of contiguous exhibit space, a 30,550 square-foot Grand Ballroom, and 50,000 square feet of additional meeting/banquet space, the GRCC is well-positioned to host a variety of events from small meetings to large trade shows and conventions. Situated along the I-95 corridor, the GRCC lies within a 500-mile radius of one half of the U.S. population. The Richmond region is an affordable market in Central Virginia with the Blue Ridge Mountains to the north, the Atlantic Ocean to the south, Washington D.C. to the east, and North Carolina to the west. Responsibilities Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database. Respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC. Attend tradeshows, networking events, and industry and regional conferences/events to advance sales opportunities. Work collaboratively with CVB for sales and marketing strategies. Develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution. Conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events. Develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning. Actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels. Lead targeted marketing campaigns for priority markets, events, and business segments. Manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage. Create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools. Plan and execute digital advertising campaigns, including paid social, search, display, and retargeting. Development and creation of marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks. Develop and implement a proactive public relations strategy for the facility and key events. Manage public relations initiatives, including but not limited to writing and distributing press releases, media alerts, and talking points; serve as the primary contact for media inquiries. Build and maintain strong relationships with local, regional, and industry media. Provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral. Collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact. Qualifications Bachelor’s degree in marketing, communications, business, public relations, or a related field; equivalent professional experience may be substituted. Minimum 3–5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities. Experience with regional and/or national destination marketing strongly preferred. Proven experience managing digital marketing platforms, websites, and social media channels. Experience developing and selling advertising and sponsorship packages. Strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics. Proficiency with Microsoft Office; basic photography/videography skills and familiarity with editing software a plus. Strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset. Collaborative, creative, results-driven, and comfortable representing the organization publicly. Proactive in the sales process, adaptable to change, and eager to bring new ideas. Equal Opportunity Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law. #J-18808-Ljbffr