Principal Product Marketing Manager, Acrobat
MW Partner
Responsibilities and duties:
- Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs across both core Acrobat features and ecosystem partnerships.
- Lead go-to-market strategy and execution for Acrobat partnerships and integrations, and own adoption/usage strategy post-launch, identifying and addressing friction points to strengthen ecosystem funnels.
- Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams.
- Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth, including opportunities to extend Acrobat's reach through partnerships and integrations.
- Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software, including messaging tailored to partnership and integration touchpoints.
- Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams.
- Report on financial impacts, growth levers, and dashboards across core product and partnership performance.
Requirements:
- BS/BA preferred OR equivalent experience
- 10+ years of marketing experience; technology company and SaaS experience preferred.
- Expertise in product marketing with a focus on consumer and/or small business segments; experience with partnerships, integrations, or platform ecosystems a plus.
- Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations.
- Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions.
- Demonstrates a test-and-learn and growth mentality.
- Ability to ramp quickly and operate independently in ambiguous, fast-moving environments.
- Global cultural awareness and experience working with international teams.
- Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
- Outstanding analytical, verbal, and written communication skills.
- Outstanding program management skills.
For a further discussion or to find out more, contact Itishree Mohanty on View phone number on us.fitly.work or apply now.
Vacancy posted 2 days ago
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