Digital Ad Operations Specialist, Level 2

Role Description

The Digital Ad Operations Specialist, Level 2 joins a team responsible for Farm Journal digital campaigns from conception to completion. This role manages both programmatic and paid social campaigns, with an intermediate understanding of the digital advertising ecosystem and Farm Journal’s portfolio of brands. The Level 2 specialist executes campaigns involving 5 or more ad groups across multiple platforms with limited mistakes, and proactively communicates campaign insights and performance recommendations without waiting to be prompted by leadership.

The ideal candidate is detail-oriented, self-motivated, and growing in their ability to troubleshoot underperforming campaigns, apply audience strategy, and support team leads on escalated matters. At this level, team members are expected to accurately launch 75-100 new campaigns per month while continuing to manage previously live campaigns, including medium-complexity campaigns defined by multiple flights, audience intersections, creative breakouts, or pixel-focused setups.

Qualifications

• BS/BA degree in a related area (marketing, data analytics, business administration) or equivalent work experience.
• 2–4 years of direct experience in digital ad operations, programmatic campaign management, or paid social campaign management (or approximately 4–8 months of progression within a structured ad ops team).
• Proven aptitude for growth and demonstrated capacity to learn new platforms quickly.
• High level of attention to detail and excellent organizational skills.
• Working knowledge of the digital advertising ecosystem, including programmatic and paid social channels.
• In-platform experience across at least one major DSP or social advertising platform.
• Ability to manage a sizable volume of campaigns simultaneously with speed and accuracy.
• Problem solver—brings solutions, not just alerts.
• Highly self-motivated with the ability to execute with limited supervision.

Requirements

• Analytical thinking and data-driven decision-making.
• Technical expertise across programmatic and paid social platforms.
• Initiative and proactive communication.
• High integrity and accountability.
• Attention to detail and organizational discipline.

Benefits

• Prior experience with programmatic platforms (Google Ads & TradeDesk) and/or paid social platforms (Facebook/Meta Business Manager, LinkedIn Campaign Manager).
• Familiarity with audience-building strategies including lookalike, lookback, and contextual targeting.
• Experience with pixel implementation, tag management, and campaign measurement (impressions, reach, CTR, viewability).
• Microsoft Excel proficiency: pivot tables, VLOOKUPs, and related functions.
• Basic understanding of reporting tools and data visualization.
• Growing awareness of Farm Journal brands and agricultural media audiences.
• Experience with endemic media channels, including email blast execution and ad serving within Google Ad Manager (GAM); familiarity with HubSpot or similar email/CRM platforms is a plus.

Company Description

Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.