Influencer Marketing Manager

POSITION OVERVIEW As the Manager of Influencer Marketing, you will play a key role in developing and executing our influencer marketing strategies in alignment with the brand's core values and goals. Your responsibilities will include discovering, engaging, and managing partnerships with influencers and content creators in the luxury travel and lifestyle space. You will collaborate with cross-functional teams to launch influencer campaigns that increase brand awareness, boost engagement, and build loyalty among our audience. ESSENTIAL DUTIES AND RESPONSIBILITIES The following and other duties may be assigned as necessary: Develop and implement a comprehensive influencer marketing strategy that aligns with the brand’s overall marketing goals and objectives Stay current on influencer trends, emerging platforms, and evolving social media landscapes to keep the brand innovative and competitive Identify, vet, and onboard influencers whose audiences and values align with the brand Create engaging influencer campaigns that effectively showcase the property—particularly highlighting unique experiences, lifestyle, and nightlife Manage influencer outreach, negotiations, contracts, deliverables, and post-campaign follow-ups Build and maintain strong relationships with influencers, talent managers, and brand advocates to foster long-term partnerships Collaborate with the creative studio and cross-functional teams to develop cohesive, on-brand content across influencer and social media channels Work in collaboration with the social team on the content calendar to ensure timely posting, campaign alignment, and consistent brand messaging Provide creative direction and content guidelines to influencers to ensure brand compliance and storytelling consistency Monitor social and influencer channels for trends, brand mentions, and partnership opportunities Use analytics tools to track and measure the performance and ROI of influencer campaigns, optimizing based on data and insights Deliver regular performance reports and recommendations for improving future campaigns Coordinate with external agencies, PR, and contractor teams to streamline influencer efforts across all marketing initiatives Develop partnerships and collaborations that enhance brand visibility and align with brand values Manage influencer budgets, comps, gifting, and activations to ensure efficient use of resources Support the planning and execution of influencer events, stays, and experiences to generate authentic and engaging content Additional duties and responsibilities may be added or modified as needed to support evolving marketing priorities QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age. Bachelor’s degree in Marketing, Communications, or a related field preferred. Bachelor's degree in Marketing, Communications, or a related field Proven experience as a Social Media Manager or similar role In-depth knowledge of social media platforms, trends, and best practices Strong written and verbal communication skills Creative mindset with the ability to think outside the box Experience with social media analytics tools Photography skills are a plus Excellent multitasking and project management skills Must be willing and able to work a flexible schedule to include nights, holidays, and weekends Work in a fast-paced, busy, and somewhat stressful environment with high call volume DIVERSITY COMMITMENT Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect. CERTIFICATES, LICENSES, REGISTRATIONS Member must be able to qualify for licenses and permits required by federal, state, and local regulations. LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required. REASONING ABILITY Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision. The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces. WORK ENVIRONMENT The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Member could be exposed to an environment containing unrestricted secondhand tobacco smoke. PAY TRANSPARENCY Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment. In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility. SALARY $75000.00 per year - $85000.00 per year #J-18808-Ljbffr