Director, Social & Community Management

Church’s Texas Chicken Employee Job Description Job Title: Director, Social & Community Management Reports to: SVP, Brand Strategy, Media & Activation Location: Atlanta, GA Revised: March 25, 2025 Job Summary The Director of Social & Community Management is a strategic and innovative leader responsible for developing and executing a high‑impact organic social, content, and community engagement strategy. This role is responsible for driving brand storytelling, audience engagement, trend spotting, crisis management, and earned media initiatives while ensuring a cohesive and aligned content strategy across all social media efforts. As a senior leader, this role will own and evolve the organic social ecosystem, oversee content creation, and collaborate with cross‑functional teams to develop social strategies that drive long‑term brand impact. The ideal candidate is a forward‑thinking leader with expertise in community engagement, brand reputation management, and performance‑driven content strategy. Key Responsibilities Develop Social Strategies to Drive Long‑Term Impact Define and execute a comprehensive social strategy to increase engagement, sentiment, and audience growth. Develop platform‑specific engagement strategies to maximize organic reach and strengthen brand loyalty. Partner with creative, brand, and paid media teams to ensure a unified and scalable content approach across social channels. Stay ahead of platform trends, audience behaviors, and algorithm changes to optimize organic efforts continuously. Manage Content Creation & Strategy Oversee the development of high‑impact content that is engaging, platform‑native, and aligned with brand values. Lead content strategy for both organic and paid social, ensuring all creative assets align with the brand’s messaging and objectives. Guide the production of video, written, and visual content, ensuring storytelling is optimized for each social platform. Work closely with creative teams and influencers to develop authentic, high‑performing content that resonates with key audiences. Trendspotting, Crisis Management & Brand Reputation Monitor social trends, audience behavior, and cultural conversations to inform content and engagement strategies. Actively manage brand reputation, social listening, and real‑time audience interactions to address emerging issues. Develop and implement crisis management protocols to safeguard the brand’s presence and credibility across social platforms. Collaborate with PR and corporate communications teams to ensure alignment on brand reputation and earned media efforts. Community Engagement & Brand Advocacy Foster and grow an engaged community, encouraging user participation and brand advocacy. Develop strategies for social listening, influencer engagement, and user‑generated content activation. Ensure timely and authentic responses to audience interactions, deepening relationships with followers. Oversee proactive community management efforts to ensure brand messaging is consistently reinforced across all platforms. Oversee & Track Metrics/KPIs Define and track key organic social performance indicators, including engagement, audience growth, sentiment, and share of voice. Lead data‑driven performance analysis and reporting, using insights to refine content and engagement strategies. Work closely with paid media teams to ensure organic learnings inform paid social content strategy and vice versa. Utilize analytics tools to measure success and pinpoint opportunities for optimization across various platforms. Qualifications & Experience 7+ years of experience in social strategies, content leadership, and community management. Expertise in organic social engagement strategies, brand storytelling, and content development. Experience overseeing content strategy for social media (organic/paid), ensuring alignment across channels. Proven ability to build and engage online communities, foster brand advocacy, and manage brand reputation. Strong background in crisis management, social listening, and trend analysis. Exceptional communication and stakeholder collaboration skills, with the ability to align organic social efforts with broader marketing objectives. Passion for emerging social trends, platform innovations, and audience engagement strategies. Ability to travel up to 20%. Core Competencies People Leadership – Provides guidance and direction to team members and sets expectations, accountability for standards of performance. Serves as a role model to staff and other team members for creating a respectful, productive work environment. Serves as one of the main drivers of the company’s mission, values and culture, as well as be an advocate for the employees and business alike. Critical Thinking – Defines and resolves a situation or problem by analyzing issues involved, weighing options, and evaluating alternatives; maintains objective attitude, approaches situations and problems systematically, uses observation, experience, reflection, and/or reasoning to drive business forward. Influencing Others – Convinces and persuades others in either positive or negative circumstances to accomplish goals and objectives; responds to objections successfully; uses tact when expressing ideas or opinions. Initiative – Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a “can‑do” attitude. Innovative and Creative – Looks for ways to improve oneself, the job, the project, the system, and the organization; challenges conventional practices and generates new ideas to create novel solutions to problems. Managing Execution – Manages multiple projects and effectively prioritizes tasks and goals; uses goals to guide actions and create detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals. Negotiating – Presents issues or ideas in a clear and influential manner; maintains an open‑minded and non‑judgmental attitude; listens to others’ views and empathizes. Relationship Building Skills – Initiates and develops strong relationships with others; demonstrates credibility; confronts conflict quickly and professionally; inspires confidence in others and a strong likeability factor. Why Join Us? Lead the evolution of our organic social and community strategy, shaping how the brand engages audiences. Influence our social content to ensure a high‑impact, cohesive brand experience. Be part of a collaborative, creative, and fast‑moving team that values innovation, storytelling, and community‑building. Church’s Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion, sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law. #J-18808-Ljbffr