Account Executive

About WISK

WISK partners with bars, restaurants, hotels, and hospitality groups to optimize inventory, reduce costs, improve margins, and drive smarter operational decisions. Through automation, real-time data, and workflow efficiency, WISK helps Food & Beverage operators gain control over one of the most critical and complex areas of their business.

As a modern SaaS company, WISK combines innovation, accountability, speed, and customer partnership to help operators scale profitably.

Position Summary

We are seeking a high-performing, results-driven Account Executive responsible for generating revenue growth through new customer acquisition and expansion within existing accounts. This role is primarily focused on converting qualified demand into new customer revenue across bars, restaurants, hotels, and hospitality groups, while also owning commercial closes for expansion opportunities within the existing customer base.

You will work all leads distributed by Marketing, including inbound demo requests, campaign responses, webinar attendees, event and trade show leads, referral leads, content-driven inquiries, and prospects nurtured through programs. The role requires rapid follow-up, strong qualification discipline, thoughtful discovery, professional product demonstrations, and the ability to move opportunities from initial interest to signed agreement.

This is not a purely outbound sales role. You will perform light outbound prospecting focused on strategic target accounts, re-engaging stalled opportunities, and supplementing Marketing-generated pipeline where needed. Success comes from disciplined execution, responsiveness, strong business acumen, and the ability to sell WISK as a measurable operational and financial improvement for Food & Beverage teams.

Who You'll Sell To

You will sell into hospitality operators where Food & Beverage performance is a meaningful driver of profitability, including:

• Independent restaurants and bars
• Hotel properties and resorts
• Multi-location hospitality groups
• Franchise operators
• Venues with complex inventory, purchasing, and margin-management needs

You will regularly engage with Owners, General Managers, Directors of Food & Beverage, Hotel F&B leaders, Regional Operators, Finance and Controller stakeholders, Procurement leaders, and executive decision-makers. You must be comfortable communicating with both operational users and senior leaders, translating day-to-day pain points into a clear business case for change.

Core Responsibilities

Marketing Lead Management Own timely follow-up and conversion of all Marketing-distributed leads. Assess lead quality, identify buyer urgency and fit, document qualification outcomes, and ensure no qualified opportunity is lost due to slow response or unclear next steps. Provide ongoing feedback to Marketing on lead quality, campaign performance, buyer objections, and market messaging.

Sales Process Ownership Manage the full sales cycle from first conversation through close: qualification, discovery, product demonstration, stakeholder mapping, proposal creation, pricing discussions, contract negotiation, and final handoff. Manage opportunities with clear next steps, accurate CRM notes, realistic close dates, and strong forecast discipline.

Discovery & Qualification Run consultative, business-oriented discovery. Uncover operational challenges such as inventory inaccuracy, food and beverage shrinkage, margin pressure, manual ordering processes, inconsistent location-level execution, poor reporting visibility, and inefficient administrative workflows. Qualify each opportunity based on business pain, decision process, budget alignment, urgency, stakeholder involvement, and implementation fit.

Product Demonstrations Deliver tailored demonstrations that connect WISK's capabilities to each customer's operating reality. Rather than generic feature walkthroughs, show how WISK helps prospects reduce waste, improve inventory accuracy, strengthen purchasing controls, improve recipe costing, identify variance, and create better visibility for operators and finance teams. Adapt demos for restaurants, bars, hotels, and multi-location groups based on the buyer's business model.

Business Case & Proposal Development Build clear proposals that connect WISK's value to measurable customer outcomes — labor savings, reduced shrinkage, improved purchasing discipline, margin visibility, faster inventory processes, and better control across locations. Communicate value in both operational and financial terms, especially when working with owners, finance leaders, and executives.

Expansion Revenue Ownership Own the commercial close for upsell and expansion opportunities within existing accounts, including additional locations, upgraded plans, additional modules, broader department adoption, or corporate-level standardization across a hospitality group. While Account Managers may surface opportunities during customer touchpoints, you are accountable for managing the commercial process, aligning stakeholders, presenting the business case, negotiating terms, and closing incremental revenue.

Light Outbound Prospecting Perform targeted outbound activity to high-fit hospitality groups, strategic hotel or restaurant operators, past opportunities that have gone quiet, customer referrals, and prospects identified through events or partner channels. Outbound should be focused, relevant, and aligned with WISK's ideal customer profile — not high-volume generic prospecting.

Forecasting, CRM Discipline & Internal Collaboration Maintain accurate CRM data: opportunity stage, deal value, probability, expected close date, decision process, key stakeholders, next steps, and risk factors. Leadership should rely on your pipeline and forecast as an accurate reflection of expected performance. Collaborate closely with Marketing, Account Management, Customer Success, Implementation, Support, Product, and Leadership.

Success Measures

• New ARR / MRR closed
• Expansion ARR / MRR closed
• Monthly and quarterly quota attainment
• Marketing lead response time and conversion rate
• Demo-to-close conversion rate
• Pipeline coverage and forecast accuracy
• Win rate and sales cycle efficiency
• CRM completeness and sales process discipline

First 12-Month Expectations

By 90 days: Develop strong command of WISK's product, customer profile, value proposition, sales process, competitive positioning, and CRM expectations. Qualify inbound and Marketing-distributed leads effectively, run discovery conversations, deliver credible demos, and manage opportunities with clear next steps.

By 6 months: Consistently manage a healthy pipeline, convert qualified Marketing leads, supplement pipeline with targeted outbound where needed, and demonstrate reliable forecast accuracy. Develop fluency in the operational and financial language of hospitality buyers.

By 12 months: Be a consistent quota contributor with strong command of the full sales cycle, a repeatable approach to lead conversion, clear collaboration habits with Marketing and Account Management, and the ability to close both new customer and expansion revenue.

Qualifications

• 3+ years of B2B SaaS sales experience, preferably in a closing role
• Proven ability to convert inbound, Marketing-generated, and referral-based leads into closed revenue
• Experience conducting discovery, delivering product demonstrations, building proposals, negotiating agreements, and closing business
• Strong communication, presentation, organization, and follow-up skills
• CRM discipline and comfort operating within a structured sales process
• Ability to sell value and ROI to operational, financial, and executive stakeholders
• Hospitality, restaurant technology, hotel technology, POS, payments, inventory, procurement, or operations software experience strongly preferred
• Comfort with light outbound prospecting into high-fit strategic accounts
• Competitive, coachable, resilient, commercially sharp, and motivated by measurable results

Why This Role Matters

• This role is central to WISK's growth. The Account Executive turns market demand into revenue, helps hospitality operators modernize critical Food & Beverage workflows, and ensures the company captures both new customer and expansion opportunities. The right candidate will bring discipline, urgency, and a customer-centered sales approach to a high-growth SaaS environment.