Retail Channel Marketing Manager, Mid-Level
Jobright.ai
Retail Channel Marketing Manager, Mid-Level Join to apply for the Retail Channel Marketing Manager, Mid-Level role at Jobright.ai Retail Channel Marketing Manager, Mid-Level 1 day ago Be among the first 25 applicants Join to apply for the Retail Channel Marketing Manager, Mid-Level role at Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California, focused on reinventing home décor. They are seeking a Retail Channel Marketing Manager to develop and execute marketing strategies for launching Ruggable products at major retailers, ensuring a compelling brand presence both in-store and online. Responsibilities:
- Develop and execute retail channel marketing strategies for launching Ruggable at partners such as Target, Lowe’s, Macy’s, and other national and lifestyle retailers
- Pilot and test new in-store formats and campaigns, using performance data to optimize future executions
- Oversee the design, production, and rollout of in-store displays, endcaps, and merchandising tailored to home decor shoppers and each retailer’s environment
- Manage and optimize Ruggable’s brand and product presence on retailer.com platforms, ensuring content is visually compelling, on-brand, and conversion-focused
- Collaborate with retail buyers, merchandising, and marketing teams to plan and execute impactful launch campaigns, promotions, and co-branded initiatives
- Own the Channel Marketing budget, ensuring efficient spend allocation across campaigns, materials, and retailer programs.
- Partner with internal teams (sales, creative, operations) to deliver all launch assets on time and to spec
- Lead cross-functional project timelines for all retail launches, ensuring seamless coordination across internal and external stakeholders
- Analyze and report on the performance of retail channel marketing initiatives, using insights to refine future launches and maximize impact
- Stay ahead of trends in home decor and retail, adapting strategies to position Ruggable competitively in a dynamic market
- Build and nurture strong relationships with retail partners, serving as the primary contact for all marketing-related activities
- 5+ years of experience in channel marketing, retail marketing, or brand activation, ideally with a background in home decor, furnishings, or lifestyle consumer brands
- Proven experience launching and growing brands at major national retailers such as Target, Lowe’s, Macy’s, or similar partners
- Deep understanding of in-store merchandising, visual displays, and digital content management for retailer.com pages
- Ability to tailor marketing and merchandising strategies to fit a variety of retail formats and shopper profiles
- Strong project management skills—organized, detail-oriented, and able to juggle multiple launches and deadlines
- Excellent communicator and relationship builder, able to work cross-functionally and influence both internal teams and external partners
- Bachelor’s degree in Marketing, Business, or a related field
- Familiarity with planogramming, visual merchandising, or retail analytics tools
- Track record of bringing new brands or product lines to market across multiple retailer types
Vacancy posted 1 day ago
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