Retail Marketing Manager

What You'll Own Retail launch and calendar management across retail channels, including submissions, portal updates, budget tracking, and on-time go-live across all channels. Sephora partner management: day-to-day contact across merchandising and marketing teams, pitch support for placements and promotions, and ownership of business reviews and market week presentations. Visual merchandising and in-store presence: fixture updates, creative asset delivery, and ensuring every in-store touchpoint reflects the brand at its highest level, including tester strategy and Discovery Set placement. Instore Education: Writing and deploying beauty advisor training materials, coordinating in-store education moments, and tracking BA sell-through velocity by door. For a fragrance brand, this is one of the highest-leverage tools we have. Online Retail: Copy, imagery, scent family tags, and searchable attributes optimized for the scan-first Sephora shopper. Monitoring Sephora.com fragrance real estate for placement opportunities and competitive intelligence. Retail media and paid placements: Evaluating and executing Sephora-side media opportunities including sponsored product, email features, and app placements, with ROI accountability. Creator-to-retail commerce: Understanding how LORE's organic creator and influencer ecosystem connects to the Sephora conversion path, and ensuring that seam is tight across affiliate, dotcom, and in-store. Sampling strategy and execution: Beauty Insider programs, gratis, in-store testers, and Discovery Set cross-linking as LORE's primary conversion bridge, with budget ownership and ROI reporting. Events and experiential: Owning in-store activation moments, Sephora Beauty Insider events, and pop-ups tied to the retail calendar. LORE's founder equity makes these high-velocity opportunities. Cross-channel performance: Tracking how Sephora and lore.world feed each other, not just separately. Understanding the full flywheel from creator content to Sephora conversion to DTC repurchase. What We're Looking For 4 - 7 years in retail marketing, key account management, or trade marketing in fragrance or beauty. Direct Sephora experience is strongly preferred. Familiarity with portals, processes, and promotional structures matters from day one. You've managed launches end-to-end at an indie or founder-led brand. You build as you go, communicate clearly across functions, and understand that how LORE shows up at Sephora is as important as what we sell. We’re looking for someone with genuine passion for fragrance and the cultural moment around it. #J-18808-Ljbffr