Head of Growth and Communications

About the Role

You'll build and execute communications and brand strategy across two parallel tracks: The client’s marketing and customer engagement, and the CEO's personal brand as the face of AI disrupting compliance. This is a one-person role architected as a scalable system — your job is not just to execute, but to design processes and leverage AI tools so that a larger team can eventually run this 10x bigger.

The role combines strategic thinking with hands-on execution. You'll own all outbound communications, build the CEO's visibility across multiple channels, and manage the infrastructure that turns every appearance (podcasts, articles, interviews) into owned-audience growth.

Key Responsibilities

• 1. Communications:
• Own all customer-facing and prospect communications: newsletters, indoctrination-phase email sequences, referral and review asks, social media presence
• Develop and manage the communications strategy that supports the full customer journey (landing engagement booking post-demo)
• Write or oversee content — blogs, social posts, email copy — using AI as a primary tool while maintaining brand voice, accuracy, and honesty
• Work with the CRO and the broader team to align messaging with sales and product changes
• 2. CEO's Personal Brand:
• Build the infrastructure and systems to establish the CEO as a recognized authority on AI disrupting compliance
• Manage the CEO's public appearances: maintain a roster of target podcasts, help coordinate podcast bookings (working with a publicist once hired), and ensure a regular cadence of appearances
• Curate, edit, and distribute content from the CEO's appearances across multiple channels (LinkedIn, YouTube, Instagram, TikTok, and others as they emerge)
• Receive raw content (podcast clips, interview footage, articles featuring the CEO), edit into short-form and long-form pieces, and post across platforms
• Manage posting schedules and track growth metrics across all channels
• Develop the CEO's messaging discipline and brand voice so he's consistent across all interviews and appearances
• 3. Systems & Leverage:
• Build your own AI-assisted systems (using Claude, ChatGPT, or other tools) to act as your multiplier — podcast research, calendar management, content organization, copywriting
• Think of AI as a key team member that helps you operate like a team of three, not one person
• Document processes and systems so that as the team grows, new hires can step in without starting from scratch

What Success Looks Like

• The Company: consistent, high-quality communications across all channels; measurable engagement on newsletters and social; smooth customer journey experience
• CEO's Brand: steady growth in followers across multiple platforms over 6–12 months; regular podcast appearances on compliance-focused and relevant shows; curated content that builds recognition without requiring him to post himself
• Systems: AI-assisted workflows that scale; clear documentation of how content flows from source to distribution
• Quality: all content (company and personal) maintains brand honesty — no invented claims, clear about where AI is helping and where humans decide
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