Product Marketing Specialist

About iTradeNetwork

At iTradeNetwork, we provide advanced supply chain software and insights tailored to the food & beverage industry. Our mission is clear and ambitious: To feed the world. From the start, we’ve been dedicated to tackling the most pressing challenges within food and beverage supply chains, delivering innovative solutions and expert support that make a measurable impact.

Our cutting-edge technology helps businesses streamline complex procurement and fulfillment processes, minimize food waste, optimize inventory, manage compliance risk, and scale profitably. We’re proud to serve an elite customer base, including 13 of the top 25 North American grocers, 8 of the top 10 foodservice distributors, and 8 of the top 10 global food and beverage manufacturers.

Today, we're building an AI-first company — meaning AI isn't a feature we bolt on, it's the foundation for how we design products, make decisions, and ship software. Cerena is proof of that in action: powered by the most connected supply chain network in food and beverage, iTradeNetwork's Solution Suite replaces error-prone manual workflows with faster, smarter tools — driving real results for our customers, and ultimately, for the consumers who depend on them.

iTradeNetwork's Leadership Principles

iTradeNetwork’s purpose is to feed the world — and everything we do is guided by the principles below. Every team member is expected to embody and champion these principles across the organization.

Bias for Action

We value speed and avoid analysis paralysis. We develop conviction, make informed decisions quickly, and take calculated risks to maintain momentum — knowing that swift progress is essential for innovation and growth.

Customer Obsession

We work relentlessly to delight our customers. We work backward from their needs to solve pain points and create solutions that surprise and earn their loyalty. We obsess over customers, not competitors.

Data & Metrics Driven

We operate with facts, not opinions. We dive deep into data and use metrics to measure progress, ground every decision in rigorous analysis, and push for clarity and measurable outcomes.

Raise the Bar

We continuously push for improvement — in ourselves, our teams, and the company. We hire and develop exceptional talent, setting ever-higher standards that elevate performance and drive excellence.

Operational Excellence Through Process

We build lasting processes that optimize for efficiency. By developing, testing, and documenting each process, we create consistency and scale through automation, enabling continuous improvement across the business.

Ownership Mindset

We take responsibility for our work and aim for long-term success. We use resources wisely, stay accountable, and roll up our sleeves to get things done — no task is beneath us.

Earn Trust

We build trust through integrity, transparency, and mutual respect. We communicate openly, own our mistakes, listen actively, and remain open to feedback as an opportunity for growth.

JOB SUMMARY

We’re looking for a Product Marketing Specialist to help translate iTradeNetwork’s evolving platform and solution suites into clear, compelling stories that win in the market.

In this role, you’ll support the full spectrum of product marketing activities across positioning, messaging, launches, competitive insights, and customer-facing content. You’ll work closely with Product, Sales, and Customer Success to bring new capabilities to market, help refine value propositions for our segment suites, and ensure our customers understand how iTradeNetwork’s solutions drive measurable outcomes across the food and beverage supply chain.

This is a hands-on, fast-paced role ideal for a marketing professional with 3–5 years of experience who thrives at the intersection of storytelling, solution selling, sales enablement, and demand generation. You’ll have the opportunity to shape narratives for an industry-leading platform, contribute directly to go-to-market execution, and build foundational product marketing skills in a high-growth environment.

Key Responsibilities:

Product & Solution Messaging

• Translate complex product capabilities into clear, compelling value propositions tailored for enterprise and mid-market audiences.
• Develop messaging frameworks, positioning statements, and proof-point narratives that highlight business impact and differentiation.
• Collaborate with Product Management and Sales to align messaging with go-to-market priorities.

Content Creation & GTM Asset Development

• Create engaging content across multiple formats including website copy, social posts, blogs, email campaigns, product one-pagers, sales decks, and thought leadership content.
• Support demand generation programs through webinars, thought leadership content, digital campaigns, and customer stories.
• Ensure consistent tone, design alignment, and brand storytelling across all marketing channels.

Sales & Revenue Alignment

• Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
• Partner with Sales , Revenue Operations , and Sales Enablement to ensure content effectively drives pipeline creation and conversion.
• Leverage analytics to measure the performance and impact of marketing initiatives on funnel health.
• Contribute to sales playbooks, persona insights, and campaign strategies across enterprise and mid-market segments.

Event & Field Marketing Support

• Assist in planning and executing customer events, field marketing activities, and industry conferences .
• Coordinate logistics, scheduling, vendor communication, and on-site support.
• Work closely with demand generation to integrate event-driven leads into campaign workflows.

Customer Engagement & Advocacy

• Build relationships with key customers to develop joint marketing initiatives and advocacy programs.
• Participate in customer interviews and feedback sessions to capture insights for content creation.
• Support content creation for testimonial videos, quotes, and case study development.

Technology & AI Enablement

• Use AI-driven marketing tools to accelerate content production, campaign management, and analytics.
• Explore new technologies that enhance scalability and personalization across marketing programs.

What you’ll need:

• Bachelor’s Degree and 3–5 years experience in marketing, content, product marketing, or a related field.
• Strong written, verbal, and presentation skills with the ability to clearly communicate value and differentiation.
• Ability to grasp technical concepts and translate them into customer-friendly stories.
• Experience building content for sales, marketing campaigns, or customer-facing channels.
• Data-driven mindset with the ability to analyze performance metrics and make recommendations.
• Highly organized with strong project management skills and the ability to manage multiple priorities.
• Familiarity with B2B SaaS, supply chain, or enterprise software is a plus.
• Experience with AI tools or marketing automation systems is a plus.
• Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
• Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
• Willingness to travel occasionally for customer visits and events.

If you are a highly motivated and results-driven individual, with a passion for driving growth in a fast-paced, entrepreneurial environment, we encourage you to apply for this exciting opportunity. We offer a competitive salary, comprehensive benefits package, and a dynamic work culture that values collaboration, innovation, and personal development.

Base Compensation: $89,000.00 - $102,000.00/year

Why you will love working here:

• Competitive salary packages
• Comprehensive medical, dental, vision, and life insurance benefits for you and your family
• Flex PTO for exempt employees and competitive PTO for non-exempt
• Paid parental leave for eligible employees
• 401(k) matching
• Tuition reimbursement on approved programs
• Great health & well-being benefits including Teladoc for general medical and mental health care

Benefits are only applicable to full-time employees, those who work 30 hours or more weekly.

All iTradeNetwork positions are hybrid unless listed otherwise; candidates must be located in the hub(s) listed.

Additional Requirements:

• Must be able to demonstrate lawful ability to work in the United States

iTradeNetwork, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran by applicable federal, state and local laws. We especially invite women, minorities, veterans, and individuals with disabilities to apply. EEO/AA/M/F/Vet/Disability