Marketing Insights Analyst

Marketing Insights Analyst

SGE Marketing Services Inc., an affiliate of Spring-Green Enterprises, parent company of two national franchise brands, Pet Butler and SpringGreen as well as a portfolio of company owned franchises, is seeking a full-time Marketing Insights Analyst based out of Naperville, IL. Hybrid work schedule combination working in office and remote. We offer competitive benefits including medical, dental, vision, life, and disability insurance, 401(k) participation, and paid holidays and vacation. Annual salary range $70k - $90k based on experience. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.

Position Summary

The Marketing Insights Analyst is responsible for delivering clear, actionable marketing insights that help SpringGreen franchise owners and leadership understand performance, make informed decisions, and improve results. This role is deeply franchise-focused, ensuring marketing data is translated into insights that are practical, relevant, and understandable for field operators. Working closely with the Business Intelligence and data teams, the Marketing Insights Analyst gathers, analyzes, and synthesizes data across digital marketing, lead generation, call tracking, and franchise performance sources. The role packages insights into reports, dashboards, and narratives tailored specifically for Spring-Green franchise owners, marketing leadership, and support teams. This position plays a critical role in building trust in marketing data, improving transparency, and strengthening the connection between corporate marketing strategy and franchise-level execution.

Technical/Computer Skills

• To perform this job successfully, an individual should have experience with project management tools like Wrike, productivity or office suites such as Microsoft Office Suite, including high proficiency in Word, Excel, PowerPoint and Outlook (or similar) and virtual meeting tools such as Teams.
• Experience with BI / visualization tools (Power BI preferred)
• Strong Excel skills
• Familiarity with digital marketing metrics, funnels, and attribution concepts
• Experience with CRM, marketing automation, or call tracking platforms a plus
• Comfortable partnering with data engineering and BI teams

Education and/or Experience

• Bachelor's degree in Marketing, Business, Analytics, Economics, or related field required.
• 3–5 years of experience in marketing analytics, business analytics, or related roles
• Experience supporting franchise business model preferred.
• Experience translating analytics into executive and franchise-ready insights.

An Equal Opportunity Employer To ensure the efficiency and fairness of our hiring process, Spring-Green Enterprises Inc. and its affiliated companies utilize Artificial Intelligence (AI) tools with our applicant tracking system (ATS). These tools are designed to assist, not replace human judgement. AI may be used to scan resumes to match applicant skills against job descriptions to help identify top candidates. We are committed to an equitable hiring process in accordance with Equal Opportunity (EEO) principles. Final Hiring decisions are always made by our recruitment team and hiring managers. AI recommendations are reviewed to ensure accuracy and to provide a fair, personalized evaluation for applicants. By submitting your application, you acknowledge that your application may be processed using these tools.

We are an Equal Opportunity Employer welcoming candidates from all backgrounds and industries to apply. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.