Marketing & Communications Manager

Job Description
COMPANY OVERVIEW

At Harvest Food Group (HFG), our mission is to create products that make a positive impact on the world. HFG is a private equity-backed company headquartered in Naperville, Illinois, with a brand-new, state-of-the-art food production facility in East Chicago, Indiana.

As we continue to grow, we are seeking an experienced Marketing & Communications Manager to lead our brand strategy and marketing initiatives. This individual will thrive in a fast-paced, hands-on environment and bring both creativity and strategic thinking to support continued market expansion.

JOB SUMMARY

The Marketing & Communications Manager will lead the development and execution of integrated marketing strategies designed to enhance brand awareness, strengthen customer engagement, and drive business growth within the food manufacturing industry. This role will drive campaign execution, digital marketing efforts, trade show participation, and performance analytics while collaborating cross-functionally with sales, product development, and operations teams.

ESSENTIAL DUTIES & RESPONSIBILITIES

Marketing Strategy & Planning

• Lead the development and execution of marketing strategies aligned with company objectives and annual operating plan (AOP)
• Analyze marketing performance and adjust strategies to improve effectiveness and ROI
• Lead and manage trade show strategy, execution, and coordination with sales teams

Campaign Management & Execution

• Plan, execute, and track integrated marketing campaigns including PR, digital advertising, and social media
• Manage marketing programs and advertising campaigns within established budget guidelines
• Optimize campaigns to increase brand awareness, engagement, and lead generation

Digital Presence & Analytics

• Oversee company website content, updates, and overall user experience
• Develop and maintain dashboards to track performance metrics and marketing trends
• Analyze data and provide actionable insights and recommendations to leadership

SEO, PPC & Online Growth

• Lead SEO/SEM and PPC initiatives in partnership with external agencies
• Enhance online presence and drive targeted traffic to support business growth

Cross-Functional Collaboration

• Partner with sales, product development, and operations to ensure consistent messaging and alignment
• Collaborate with R&D to support new product development and go-to-market initiatives
• Develop sales materials for food service and retail programs
• Work with key stakeholders to deliver integrated B2B and eCommerce marketing communications

Reporting & Performance Tracking

• Monitor and report on marketing and advertising activities
• Generate regular performance reports, analyze results, and recommend strategic improvements

#LI-SP1

Requirements

REQUIREMENTS

• BS degree in Marketing, Communications, Business or equivalent in experience
• 5 - 7+ years of marketing experience within Consumer Packaged Goods (CPG), food & beverage, or manufacturing required
• Proven experience managing integrated marketing campaigns and digital marketing initiatives
• Demonstrated ability to translate technical capabilities into market-facing value propositions
• Experience working cross-functionally with Sales and Operations in a production environment
• Strong understanding of SEO, SEM, PPC, and marketing analytics tools
• Experience supporting trade shows and B2B marketing efforts
• Excellent communication, project management, and organizational skills
• Ability to thrive in a fast-paced, collaborative, and hands-on environment

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to travel nationally, often including overnight stays.
• Ability to lift or carry approximately 25 lbs.
• The ability to attend trade shows meetings or events which may involve walking or standing for extended periods.
• Visual acuity to read documents spreadsheets and computer screens
• Manual dexterity for using keyboard mouse phone and other office equipment.

WHY JOIN US?

• Comprehensive Benefits Package including: Medical, Dental, Vision, FSA/HSA, Life and AD&D insurance, Short-term Disability, Long-term Disability, Supplemental Life and AD&D Insurance, 401(k) matching, Accident Insurance, Critical Illness Insurance, Employee Assistance Program, Paid Time Off, Paid Holidays
• Play a key role in optimizing and advancing a newly launched, state-of-the-art manufacturing facility
• Drive impactful product launches and support business growth
• Partner with leadership to influence strategy and execution
• Work with a collaborative, results-driven, and innovation-focused team
• Help deliver high-quality, safe, and great-tasting food products to consumers
• Contribute to the future of food manufacturing through innovation, efficiency, and sustainability

Benefits

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance