Owala Sr. Digital Marketing Manager

Job Description

Job Description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies — ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.

Key Responsibilities:

• Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
• Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
• Identify scalable growth opportunities and drive innovation across the digital ecosystem.
• Manage, oversee, and guide a team responsible for:
  • Website Growth & Performance Management
  • Paid Media Strategy & Execution
  • Conversion Rate Optimization (CRO)
  • Email / SMS / Lifecycle Marketing
  • SEO / GEO Strategy & Organic Performance
• Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
• Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
• Monitor attribution models and performance dashboards to continuously refine strategic decisions.
• Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
• Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
• Establish clear KPIs, reporting cadence, and performance standards across all channels.
• Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
• Present performance insights, forecasts, and strategic recommendations to senior leadership.
• Elevate digital marketing from tactical execution to scalable, long-term strategy.

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
• Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
  Proven ability to manage and oversee:
  • Website growth and performance initiatives
  • Paid media strategy and execution
  • Conversion rate optimization (CRO) programs
  • Email, SMS, and lifecycle marketing strategies
  • SEO/GEO and organic growth performance
• Experience managing and developing a team of 3 or more direct reports.
• Experience owning and optimizing significant digital marketing budgets.
• Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
• Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
• Strategic thinker with strong analytical and leadership skills.
• Excellent communication and cross-functional collaboration abilities.

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.