Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer

Location: 100% Remote

Duration: Longterm Contract

Essential Duties And Responsibilities:

· Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially using the Journey Builder and Personalization tools, targeting email delivery, web, and mobile channels

· Creating personalized customer experiences across all digital touchpoints

· Integrating the platform with other systems to gain a comprehensive view of customers and prospects.

· Designing and executing targeted marketing campaigns that use personalization.

· Maintaining site mapping: Regularly updating site mapping to reflect changes on internal client websites.

· Training and guiding internal teams on best practices and techniques.

· Keeping up with industry trends and advancements in marketing technology.

· Developing behavioral analytics, using machine learning capabilities, Integrating data ingestion systems, and Anticipating issues and risks.

· Technical understanding of SFMC's data extension architecture

· Proficiency in Apex, Visualforce, Lightning Components, and other Salesforce development tools

· Knowledge of web development technologies, such as HTML, CSS, and JavaScript

· Strong problem-solving, analytical, and communication skills

Minimum Knowledge, Skills & Abilities Required:

· Bachelor's degree in Computer Science/Information Systems or equivalent combination of education and work experience.

· Experience with JAVA/ JavaScript/Python/.NET development

· 8+ years of experience with Salesforce Marketing Cloud technologies, especially experience with Journey Builder and Interaction Studio (Personalization)

· Knowledge of object-oriented and functional software design.

· Familiarity with RESTful networking.

· Prior experience with knowledge of Git and GitHub.

· Understanding of Software Development Methodologies.

· Understanding of security best practices.

· Strong troubleshooting and problem-solving skills; able to dig in on technical issues understanding the flow of data and quickly identify and resolve at the point of the problem

· Strong collaboration skills.

· Excellent verbal and written communication skills.