Salesforce Marketing Cloud Developer

Role Description

We are seeking a Salesforce Marketing Cloud Developer to join our growing lifecycle marketing team supporting communications across TAG’s healthcare brands. This is a highly technical, hands-on role responsible for building, optimizing, and maintaining marketing automation solutions across email, SMS, and digital patient engagement journeys.

Reporting to the SFMC Lead Development Manager , this role will partner closely with business stakeholders, program managers, and technical teams to transform business requirements into scalable Salesforce Marketing Cloud solutions. This role operates in a highly integrated Salesforce ecosystem, leveraging Sales Cloud, Health Cloud, Data Cloud, and external platforms to support millions of patient communications across channels.

Key Responsibilities

• Build and optimize email, SMS, and MMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder
• Develop dynamic content, personalization, and conditional logic using AMPScript and SSJS
• Design, maintain, and optimize data extensions, contact models, and automations within Salesforce Marketing Cloud
• Develop landing pages and microsites using CloudPages
• Build and maintain integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs, OAuth, JSON, and XML
• Partner cross-functionally with program managers, stakeholders, and developers to align on technical requirements and successful execution
• Work across a multi-cloud Salesforce environment including Sales Cloud, Health Cloud, Data Cloud, Datorama, Evergage, and Attentive
• Support reporting and automation frameworks across business stakeholders utilizing platforms such as Power BI, Tableau, Google Cloud, and Datorama
• Provide production support, including troubleshooting, root cause analysis, and deployment of enhancements and fixes
• Identify opportunities to improve scalability, automation efficiency, and overall platform performance
• Contribute within an Agile development environment and support technical best practices across the team

Qualifications

• 2–3+ years of hands-on Salesforce Marketing Cloud development experience
• Strong experience with AMPScript, SSJS, SQL, HTML, and CSS
• Experience building and managing campaigns within Journey Builder, Automation Studio, Email Studio, and Content Builder
• Experience working in a Salesforce-integrated Marketing Cloud environment
• Hands-on experience with REST/SOAP APIs and integration frameworks
• Experience translating business requirements into scalable technical solutions
• Strong communication skills with the ability to collaborate effectively across technical and non-technical teams
• Familiarity with Agile/Scrum methodologies

Preferred Qualifications

• Salesforce Marketing Cloud Developer or Administrator certification
• Experience with Gearset, Git, or DevOps tooling
• Familiarity with MuleSoft or similar middleware platforms
• Exposure to Sales Cloud, Service Cloud, Health Cloud, Data Cloud, or Marketing Cloud Personalization
• Bachelor’s degree in Computer Science, Information Systems, or a related field
• Experience within healthcare, retail healthcare, or highly regulated industries

Benefits

• Annual pay range: $119,000-$135,000
• Generous benefits package that includes paid time off
• Health, dental, and vision insurance
• 401(k) savings plan with match