Marketing Manager

Responsibilities

As a forward-thinking business partner for the Division leadership team, the Marketing Manager serves as the division's marketing department head for day-to-day operations. The Marketing Manager is responsible for driving the development and execution of the annual marketing plan to contribute to the successful achievement of the division's business plan goals, while maintaining the division's compliance with Meritage brand and Meritage marketing standards. The Marketing Manager may serve as a people leader who is responsible for the training, performance, development, and overall daily marketing operations within the division. The Marketing Manager serves as a representative and corporate citizen for the adherence to current and changing organizational Marketing initiatives.


The Marketing Manager will:

• Develop and execute annual division marketing plan in collaboration with division leadership and Area/Regional Marketing Director
• Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
• Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
• Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
• Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
• Maximize division's brand awareness and perception with key targets; consistently execute to brand standards across market
• Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
• Develop and maximize digital presence for division and individual communities, including social media strategy and content planning for division channels
• Create, audit and maintain community web presence on Meritage Homes website
• Create and maintain collateral materials (sales tools) for new and existing communities
• Build and manage vendor relationships
• Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking
• Effectively implement the company's national agent program and create local strategy for agent outreach efforts including messaging and event planning
• Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices
• Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing
• Develop, coach and manage marketing support staff (as applicable) to include hiring, training, effective prioritization, delegation and accountability as well as performance management
• If there is no divisional Marketing Coordinator/Specialist, the Marketing Manager is responsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparation

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Qualifications

• Bachelor's Degree in Marketing or related field
• 5+ years of experience in marketing, preferably in homebuilding
• Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
• Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems
• Ability to influence others and overcome objections
• Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
• Experience managing relationships with marketing-related vendors
• Strong team player with a demonstrated ability to work well within cross-functional teams
• 2-3 years of people management experience preferred

Overview

Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we are focused on delivering a Life.Built.Better.®. Meritage is committed to building energy-efficient and affordable entry-level and first move-up homes across the US. We are looking for candidates who are excited about furthering their careers, as well as bringing their authentic self every day to be part of an inclusive organization. Meritage was certified a Great Place To Work for a second year in a row, and is currently ranked on Fortune's Best Workplaces listings in the categories of Construction, Women and Parents. Meritage has delivered over 200,000 homes in its 40-year history, and has a reputation for its distinctive style, quality construction, and award-winning customer experience. Meritage is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.


When joining Meritage Homes, you and your career can benefit in several ways, including:

• A work environment that encourages creativity and innovative ideas from every level
• An organization that lives by its core values everyday
• Team atmosphere where every individual is considered a vital asset
• State of the art technology to provide an optimal working environment
• A competitive pay structure
• Strong benefits
• Flexibility in work-life integration
• Team-oriented environment where all individuals play an integral role in the company
• Opportunity to further your career in a growing national organization
• Maintain a competitive drive to be the best