Digital Sales Manager

Job Description

WTAE-TV, Hearst Television's ABC affiliate in Pittsburgh, is seeking a strategic Digital Sales Manager to drive digital and cross-platform revenue growth. This role leads the integration of digital, streaming, and linear solutions into a unified sales strategy, helping position the station as a leader in a rapidly evolving media landscape.

The Digital Sales Manager partners closely with Account Executives and sales leadership to develop data-driven, insight-led campaigns that deliver results for advertisers. This role also serves as a subject matter expert on digital, advanced advertising, and emerging technologies - including AI-enabled tools-helping to modernize sales approaches and unlock new revenue opportunities. This is an in-person position reporting to the General Sales Manager.

Key Responsibilities

Revenue Strategy

• Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels
• Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes
• Partner with station leadership to drive measurable growth in total and digital revenue

Sales Leadership

• Train and coach Account Executives on digital, integrated, and AI-enabled sales strategies
• Support high-value proposals, new business development, and complex client opportunities
• Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies

Inventory & Campaign Management

• Oversee digital and streaming inventory, forecasting, and pricing strategy
• Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment

Market Development

• Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products
• Build and maintain strong relationships with agencies, advertisers, and technology partners
• Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech

Operational Oversight

• Review and guide digital proposals and RFP responses with a strategic, data-informed approach
• Ensure accurate forecasting, reporting, and alignment across platforms
• Help lead the evolution of the sales organization toward a more data-driven and digitally focused model

Qualifications & Experience

• Experience in broadcast, media, or multi-platform sales environments preferred
• Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying
• Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization
• Proven ability to develop and execute integrated, cross-platform marketing solutions
• Strong analytical skills with the ability to translate data into actionable sales strategies
• Track record of driving revenue growth and developing new business opportunities
• Experience coaching and leading sales professionals in a fast-paced environment
• Excellent communication, presentation, and client-facing skills
• Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred
• Familiarity with digital content strategy and performance measurement
• Valid driver's license and reliable transportation required
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.