Head of Finance

Job Description

About Primary

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Primary is building agentic cash and treasury software for startups and high-growth businesses. We were Australia's Emerging Fintech of the Year in 2025, are backed by Australian venture firms like Carthona Capital, Afterwork Ventures & Archangel Ventures. We’re now building our US business from the ground up from New York.

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We're looking for a Head of Finance. On paper you'll own Primary's finance function. In practice, this is one of the most outward-facing roles in the company: you are the finance practitioner our buyers see, hear and trust. You'll sit in sales calls, play point on our early implementations, answer client questions directly and be a public voice for Primary in the US market.

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This is a high-ownership, high-autonomy role for someone who has run a finance team and wants their next chapter to be in front of the market rather than behind a close calendar. You should be excited to be in the NYC office building alongside the team.

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What you’ll do

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Our buyers are CFOs, Heads of Finance and controllers. They trust other finance people. The fastest way for Primary to win in the US is to have a credible operator on our side of the table who has lived their problem.

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In this role, you will:

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• Lead Primary's own finance function. You’ll run it on our own product, so you're our sharpest user and our most credible reference
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• Own Primary’s finance stack: entity accounting, cash and treasury, payroll, revenue and billing, board and investor reporting, and the models behind fundraising and planning.
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• Show up in the sales motion as the practitioner voice. You’ll lean heavily into conversations where a founder or CFO needs to hear it from a peer
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• Create and carry Primary's thought leadership point of view externally: writing, webinars, podcasts, panels, community and event presence in the US
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• Be a public face for Primary. Represent us in content, podcasts, webinars, events, dinners, LinkedIn
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• Run point on implementations for our largest clients, from signed to fully live
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• Stay in the support loop after go-live, so that the person who onboarded them is still the person who picks up when something breaks
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• Feed what you learn from our books (and theirs) back to product as prioritised signal
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What we're looking for

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• You've run finance at a startup or high-growth company and have fluency in liquidity, yield, FX and multi-entity treasury.
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• You’re comfortable being visible. This role is designed for those energised by being in front of prospects and clients.
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• You've been the buyer of treasury, banking and FX products. You have opinions about what's broken.
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• Strong communication skills. You can explain a technical decision to a founder and hold your own with a CFO or an auditor.
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• You've already built AI agents for yourself to automate parts of your existing role or personal life.
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• Sales, customer-facing or founder experience is a strong plus. B2B SaaS or fintech exposure is a plus.
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Why Primary

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• You prefer to be in person. We move faster together, iterate in real time and invest in the office as the heartbeat of the team. Ours is in Flatiron, NYC.
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• You want high ownership and high trust. You'll have autonomy but you'll also be expected to ship and learn quickly.
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• You want to be one of the first hires in the US for an Australian startup scaling fast, building the market from day one.
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• You are looking for competitive comp, benefits and meaningful equity in a rapidly growing startup.
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Expected base compensation for this role is $200,000-240,000 per year plus equity.