Digital Marketing/Branding Lead

Company Description Art.Com, owned by Trends International LLC, has millions of prints, in a wide variety of styles, connecting each customer with their artistic vision for their space. Whether framed print, stretched canvas, or wood mount, Art.Com is committed to helping every person "discover the art of you." The Director of Digital Marketing will own Art.Com’s digital acquisition, retention, and brand amplification strategy. This leader will oversee all paid and organic marketing channels, integrating performance marketing with strategic execution to position Art.The role requires a blend of operations excellence, analytical rigor, and eCommerce expertise to drive measurable results. Develop and execute the omnichannel digital marketing strategy aligned with company growth goals. Lead the annual marketing budget, forecasting, and channel allocation, ensuring optimal ROI and efficiency. Partner closely with the Chief Digital Officer, Chief Creative Officer, and Merchandising team to align with brand messaging. Performance Marketing Oversee all paid media channels: paid search, display ads, social channels (Instagram, Facebook, TikTok) affiliate partnerships, remarketing, SEO. Executive content strategies to drive sustainable growth. Build and optimize retention programs (email, SMS, loyalty, and lifecycle marketing) that maximize repeat purchases. Own marketing analytics and KPI dashboards, ensuring full funnel visibility from awareness to conversion. Deep knowledge of digital media, attribution modeling, and modern marketing technology. Strong analytical mindset with the ability to translate data into strategy and creative action. Exceptional leadership and collaboration skills across creative, merchandising, and technology teams. Experience building premium brand equity in digital channels while maintaining strong performance KPIs. 7-10 years of digital marketing experience. ~Advanced proficiency in social media platforms. ~ Proven track record of scaling customer acquisition and improving ROI across multiple paid and owned channels. ~ Salesforce experience preferred. This role requires utilizing a computer mouse and keyboard for hours at a time. This role requires movement through our office and warehouse to view and handle artwork. This role is 5 days a week on-site at our Indianapolis, IN office.