Marketing Manager

Overview SUMMARY The Manager of Casino Marketing is responsible for managing, directing and supervising all activities related to advertising, marketing and entertainment and for insuring the departments operate in an efficient and effective manner in accordance with the overall marketing strategy and media plan. The position is also responsible for the day‑to‑day operations and management of the Marketing department of the HUSTLER Casino locations. Responsibilities ESSENTIAL DUTIES AND RESPONSIBILITIES Lead and oversee all marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation to ensure business objectives are met. Create data driven promotional campaigns including digital components. Lead the creation of brand awareness campaigns using key metrics to track success. Oversee and solicit freelance designers. Oversee digital engagement programs. Drive and support development of content creation across digital channels. Partner with Senior Management to develop, implement and maintain a targeted customer base, establishing strategies and production standards for accomplishing objectives. Develop proposals and detailed outlines for special events for approval, and coordinate all event logistics to ensure outstanding promotion execution. Develop and execute comprehensive marketing plans and programs, both short and long‑range, to support revenue objectives. Establish effective communication to maintain a constant flow of information downward, upward and laterally. Research, analyze and monitor financial, technical, and demographic factors to capitalize on market opportunities. Manage outside agencies on ongoing promotional campaigns. Manage off‑site data collection. Direct and monitor all marketing analysis for accuracy and report pertinent information to business partners. Evaluate promotion effectiveness and adjust plans based on information. Prepare and monitor annual budget development, monitor marketing and event costs, and ensure budgetary compliance. Manage Player Development by tracking database growth and engagement programs such as player tracking and promotions. Coordinate with business partners to develop effective on‑floor promotions and strategies. Interface and coordinate frequently with corporate Marketing and other departments for purposes of marketing and promotion planning and execution. Qualifications QUALIFICATIONS Bachelor Degree in Marketing, Advertising, Mass Communication or related field. Five to seven years experience in a public contact/marketing industry with at least 2 being in a management position. Prior experience in casino marketing is a plus, particularly in digital and managing external agency relationships. Comprehensive understanding of player rating systems, human resources, casino marketing and comping policies, procedures and theories. Must have writing skills and be able to write press releases, customer letters, casino collateral, website and social media. Knowledge of social networking and other web marketing tools required. Knowledge of website development including WordPress preferred. Knowledge of Photoshop skills, Adobe Photoshop and marketing software preferred. Must be able to work with minimal to no supervision on a continual basis. Must have good project management skills; provide strong leadership, prioritize project tasks, meet project deadlines and effectively communicate with personnel, coworkers, subordinates and the general public. Must be able to perform a wide range of duties and responsibilities with accuracy and speed under the pressure of deadlines. Must be able to work in a high‑stress environment and handle difficult situations. Must be able to work extended hours when needed. Must be flexible and available to work various shifts, including nights, weekends and holidays. Must be able to establish and maintain effective communication with co‑workers, supervisors and the general public. #J-18808-Ljbffr